#usingyou

So I went to the CASE regular giving conference last week. It was a great two days of learning with lots of helpful takeaways. I thought I would highlight just a few. 

Slightly strangely one of the talks that had the biggest impact on my thinking was one that has made me decide not to do something. As with any fundraising team, we have limited resources and we can’t do everything. One of the presentations was about Global Regular Giving and how to decide whether you should start a regular giving in a particular country. 

It made me realise that although it might seem like there is untapped potential in a particular geographic area or fundraising channel, you need to consider a whole range of factors. Sometimes the reason you aren’t currently doing something is that it actually isn’t worth the time and energy, and that is ok. Taking the time to consider something new in the context of your whole fundraising plan is really important. 

My second favourite talk was about the donor journey, It all seems very obvious stuff but it is good to refocus the mind. Mapping out the touchpoints you have with a donor throughout the year can make sure you are asking them at the best possible time when they are feeling warmest towards your organisation. Using different channels and making sure you have different donor journeys dependent on the contact details and various opt-outs someone has.