Top Posts Tagged with #usful

A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like

Paul Rand - Graphic Designer.

I discovered this quote through my study outlines/material, so I have placed it here for future reference.

#study #quotes #usful #handy #tumblr #logo #paul rand #identity #graphic design #designer in the making #518

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