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It’s incredible how our brain registers all this information! Now let’s say you’re creating marketing content for your startup retail business. You would need your logo in all your promotional posts and videos for social media.

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Competitor Analysis Who shares the market with you? Who will you be competing against for attention? How might they surpass you? Research how your competitors are branding the product. Knowing how competitors act, perform and brand will help you form a strategy that is grounded in the real world. Get the following information for competitor analysis: Names of the competitors Split into two groups- current and aspirational (NIKEs, BMWs and Apples of your industry) competitors.

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Furthermore, using this tool on Simplified, you don’t have to send emails or chat messages asking for anything. Instead, you and your team members can just log into the shared workspace and access whatever you’re looking for. Thus, a collaborative workspace is all you need to kick-start your productivity in 2021.

The best way to establish trust and transparency is to humanize your brand and make meaningful personal relationships with other users. Although recognized as a marketing tactic, this should be done sincerely to build connections and a strong community of people who love what you do.

Remember the iconic tagline Just do it, or I’m lovin’ it? Do you know why they are so insanely popular and memorable? Because they are simple, short, easy to remember, and above all —- it provokes emotion. If you’re planning to include a company tagline in your logo, keep it as crisp as possible.

Understanding the anatomy of a logo A logo has several sections like an icon, the typography, a tagline. Understanding the purpose of each section and how to create them can help successfully create a logo where all the elements stay in harmony.