SOCIAL MEDIA FOR CRISIS MANAGEMENT
Social media is a public platform; hence your fans and followers have the right to make negative comments. It is your job to turn those negative comments around and to change them into positive ones.
Before the next crisis hits your area, build up strategic plans and drafts which can be used later. You can tweak the content for the specific situation when it occurs, but having at least a framework response will save time and energy when it matters the most. During a crisis, you have to make it your obligation to be responsive to all inquiries and concerns. It will not just help you to create a good relationship with your customers but also increase the authenticity and trust for your brand and your profile.
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