#upslide

In the fast-paced world of pharmaceuticals, precision, clarity, and impactful communication are paramount. From clinical trial results to market access strategies, every piece of drug information needs to be presented with absolute accuracy and compelling visual storytelling. This is where the challenge often lies: how do you transform complex scientific data and intricate drug details into easily digestible, engaging, and persuasive presentations?

At Upslide, we understand this critical need. Our solutions are specifically designed to empower pharmaceutical professionals, researchers, and sales teams to move beyond static, overwhelming slides and into a realm of dynamic, data-driven narratives.

The Challenge of Drug Detail Data:

Drug detail presentations are inherently data-rich. They often involve:

Clinical Efficacy & Safety Data: Detailed tables, graphs, and charts from trials.

Mechanism of Action: Complex biological pathways and molecular interactions.

Pharmacokinetics & Pharmacodynamics: Drug absorption, distribution, metabolism, and excretion.

Patient Demographics & Outcomes: Real-world evidence and population-level insights.

Competitive Landscape: Positioning your drug against existing treatments.

Regulatory Information: Adherence to strict guidelines and approval processes.

Presenting this information effectively is not just about sharing data; it's about building understanding, demonstrating value, and ultimately, driving adoption. Traditional presentation tools often fall short, leading to information overload, inconsistent branding, and wasted time.

Upslide's Solution: Precision and Impact for Your Drug Details

Upslide directly addresses these challenges by offering tools and expertise that streamline the creation of high-impact drug detail presentations. Here's how we help you master your molecules:

Data Integration & Visualization Excellence: We empower you to seamlessly integrate vast datasets directly into your presentations. Our solutions enable the creation of sophisticated charts, graphs, and infographics that accurately represent complex drug data, making it understandable at a glance. Visualizing efficacy rates, adverse events, or pharmacokinetic profiles becomes intuitive and impactful.

Consistency and Compliance, Every Time: Maintaining brand consistency and regulatory compliance across numerous presentations can be a daunting task. Upslide provides robust template management and brand control features, ensuring that all drug detail slides adhere to your company's visual guidelines and critical regulatory requirements. This reduces errors and saves invaluable time in review cycles.

Efficiency in Updates and Adaptations: Drug data evolves, and presentations need to keep pace. Whether it's updated trial results or new market insights, Upslide's capabilities allow for rapid updates across multiple slides and decks. This means less time manually adjusting figures and more time focusing on your message.

Storytelling with Scientific Rigor: Beyond just presenting data, Upslide helps you craft compelling narratives. We enable you to sequence information logically, highlight key findings effectively, and build a persuasive case for your drug, all while maintaining scientific accuracy and credibility.

Transforming Your Pharma Communications

The "Drug Detail" section of your work isn't just about listing facts; it's about conveying innovation, demonstrating patient benefit, and securing vital partnerships. With Upslide, you gain a powerful ally in this endeavor. We equip your teams with the tools to present intricate drug details with clarity, confidence, and maximum impact.

Discover how Upslide can revolutionize your pharmaceutical presentations. Visit our "Works / Drug Detail" section to see a real-world example of how we help our clients shine.

This term we had to choose between a collection of projects titled ‘International Projects’. I chose Upslide. The project is based on a slide collection that went missing after the old Emma Phipps building was put out of business. In our first session, we were given a small tour of the surrounding areas of the Emma Phipps building and were given information in a treasure hunt style. We then had a week to research and start our making.

I started looking into memories and how they fade away over time. I found it interesting how the building itself had been forgotten and was curious to investigate forgetfulness. However, this sent me down a confusing spiral. I researched many diseases and injury’s that cause people to forget but could not find a place to start making and when I did make things I did not find them successful. So, I decided to focus on the building itself and making work from that without any set idea to see if I liked the work and if I could find one thing to focus on. I ended up taking a liking to digitally editing photographs of the building. I thought these images were a lot more successful than my other ones and I think that’s because I was not restricting myself to one intention. Several students had pointed out that my work reminded them of old tv’s and the static you used to get from them, so I decided to experiment with them more and my work began to develop into a direct response to the building instead of the slide collection. I stuck with these images and began making them into a fabric and printing them. I printed them with an acrylic etch first but found those prints unsuccessful because they were not as precise as I would have liked so I switched to screen printing as the images came out clearly with this method.

After our exhibition, we had one final session with our tutor to discuss what went well and what we would improve on next time.

Below are several photographs I took of the finished space and my work before we opened.

I also created a time-lapse of the footage I gathered at the exhibition, you can find that here: X

After I installed my work in the morning I spent the rest of the day helping prepare the exhibition space. This mainly consisted of cleaning up the area and helping other students with their work then they asked.

As planned in a previous session I made my piece of fabric 5 meters long. However, when making the piece I ran into an issue. Halfway through printing, I noticed that the colours were not as light as my sample piece and this bothered me. I like the contrast of the Black plan against the pastel colours on the original sample and the fact that the colours had not come out the same on my main piece made me restart it. Unfortunately, this left me with only 3 meters of fabric left. The rest of the 2 meters printed without issue but I was still left with fabric that was too short for the exhibition plan. I decided to stitch the piece that did not go as planned to the piece that did as I thought it was a good representation of how Gosta had deteriorated over the years. The beginning of my fabric is nice and correct and as you go along the quality slowly fades as did gosta through time.

On Tuesday we installed our work in the space. I decided to hang the Piece a bit higher than originally planned so it would be seen less as that was the original point. We did run into some problems during the day. I hung the piece in the morning and halfway through the day it fell down as it was only been held up on the right by tape. To fix this I acquired a staple gun and stapled to the box on the right and it did not fall down for the rest of the day. I then spent the rest of the day helping other students install and present their work.

In our session on Monday, we began experimenting with ways I could present my fabric. We came up with a method quite easily.

I wanted my fabric to kind of blend into the room and go unseen as that is representative of gosta green no longer being noticed. So we came up with the idea of handing it high above peoples heads, that way they would only notice it if they looked up. We also place it by the live printing that was happening at the show. That way people would be paying most of their attention to that workshop than my work.

Exhibition Video and blog post by Exhibition Designer Gitta Gschwendtner: https://www.vam.ac.uk/blog/fabric-of-india/guest-post-exhibition-designer-gitta-gschwendtner-reflects-on-a-job-well-done-and-takes-a-video

DDnews Coverage: https://www.youtube.com/watch?v=xPE6Y-dyEAc