Five tips to chart an effective shipping process for your small business
If you are a small business owner, you have enough responsibilities on your plate eating up all your time. You probably can't even imagine allocating time and effort to analyze your shipping process. But did you know that streamlining your shipping process is one of the most critical steps to attract and retain your customers? Let's get set to anchor your way to profitability!
Exercise multi courier options.
There is no one carrier that ships cheaper than the other. Obviously their services are competitively priced to match their peers. However depending on the product, your target customers and geography of your customers, some carriers may work out to be cheaper than others. So play around with various permutations and zero on the right combination of carriers that fits your business needs.
Get your facts right.
On a similar note, perform an in-depth analysis of service rates drawn up on the sites of your carrier. If express delivery and ground shipment reaches your recipient on the same day, it makes no sense to shell out the extra dollars. Don't forget to keep abreast of the fluctuating surcharges due to rapidly increasing fuel prices to protect your margins.
Thoughtful packaging helps.
A memorable branded unpacking experience will be etched in the memories of your customers for ever. And I bet, they will share their experience on social media providing the product much needed boost in sales and advertisement. Add package inserts like discounts, a personal note or small gifts, you have won their loyalty and trust.
Weight matters.
Know that shipping rates are also calculated based on dimensional weight and not just the actual weight of the package. So this complicates calculating the shipping costs even more. As if that was not enough, the billable weight would vary depending on the service type. For example , air services always take in to account only the dimensional weight while ground services factor both Diligently choose the shape and size of your box and shave your shipping costs!
Grab your refunds.
Around 12 percent of the packages are delayed and most of the major carriers like FedEx and UPS guarantee to deliver the packages on time. If your shipment is delayed even by a minute you are entitled to UPS refunds or FedEx refunds. To save you from the mind-numbing task of monitoring all your shipments, segregating the delayed packages and submitting claims for each of your hundred packages, you can simply sign up with LateShipment which automatically fetches refunds for eligible packages.
Want to get more tips on cutting your shipping costs? Attend the ShipTalk webinar on 17th Feb at 2:00 PM EST where our chief strategists will share many tricks and secret ways to slash your shipping rates.
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