#unprocessed trend

Just in time for LFW here is a breakdown of the A/W14 Beauty Trends set by Mac Cosmetics. Having dominated fashion week over the last few years Mac has taken over the backstage beauty.

Last season alone they worked on over 200+ shows so rest assured they know what they are talking about. This Autumn don't just settle for your typical easy everyday look. Try something new and be inspired by the looks of Fall 2014 : 

Off Colour 

“Subverts classic tones with a dirty edge to become the new neutrals. Polluted pink, unwholesome brown, bruised plum, dirty khaki, dull rust, dingy violet, dusty ochre, veined blue and myriad shades born of a sludgy organic nature – mud, moss, mushroom, algae, sap, grit…  A drab-inflected palette is being used in a beautifully paradoxical manner this season; grungy colour that creates the effect of luminosity and life in the face."

Soft & Pretty, Pressed in effects, Mushrooms Tones, 90s vibes

Off Colour Essentials : Trend Palettes mixed together to create murky tones,  Pearl Cream Colour Base, Posey Creamblend Blusher, Pure Flash! Electric Cool Eyeshadow

Streamlined 

“Eyes have a gestural quality that widens them. Eyes are indisputably the feature to focus on for the season ahead.  Framed with an architectural liner, these eyes add a strength to the face that sits somewhere between glamour and grunge (but, vitally, looks like neither of the two).  Tomboy and tough around the eyes were common descriptives of these lean, horizontally focused shapes.”

Disconnected Eyeliner, Eltectro Liner, Black Liner but bright colours in the waterline like orange. Mascara applied from the iris out and pinched with tweezers for a doe eye effect. 

Streamlined Essentials : Hi Def Cyan/Landscape Green/ Genuine Orange Chromagraphic Pencil, Mac Black Cream Liner, Fling/Lingering Brown Pencil, Blacktrack Fluidline

On Reflection 

“Explores how shine is the most crystalized direction of the season. Just as textural contrasts informed the fashion collections, reflective accents are a dominant refrain for AW14. Punctuations of shine against matte provide an endless repertoire of plays on light, from neutral metallics (predominantly gold, with forays in copper, pewter and silver) through to literal gloss.  Whether it’s a burnished accent or a shine reflective, make-up inherently has a very literal ‘lightness’ to it which projects the features, rather than recedes them.”

Matte, Shiny, Shimmer, Gold, Metallic finishes as if “jewelry is embellished on the face” 

On Reflection Essentials : Care Blends Essential Oils, Luna Cream Colour Base, Silver Fog Pigment, Mixing Medium Shine, Pearl Cream Colour Base, 

Unprocessed 

“Make-up employs the skin’s own shades to embrace authenticity in every form. ‘How about we don’t talk about ‘natural’ make-up any more? Let’s call it ‘real’ instead, because that’s what a barer-faced look is really speaking about now – the individual.’ Says Terry Barber. Applying the tag ‘natural make-up’ to any face created in a palette of skin-akin tones is an outmoded concept; ‘real’ is not 3D-perfect skin that has had all the contours and highlights artificially added back in.”

Little touches of little elements, radiant skin, gloss, texture. Natural flush from raw skin, Brining out the Features in Minimal Brush Strokes, Porcelain/Transparent Coverage. 

Unprocessed Essentials :  Gloss Texture, Shine Texture, Cream Colour Base, Clear Brow Set, Bone Beige, Sculpt & Warm Sculpting Powder, Myself & Siss lipstick, Matte Mixing Medium, Groundwork Pro Longwear Paint Pot

"Beauty is individuality. There is a confident subtlety in all the new A/W Trends." 

Overall A/W14 Mac Essentials