#unlable

The digital grid of Twitter, Facebook, blogs, and Tumblr give the illusion that you can "create a brand" just by typing 140 characters. A brand does more than tweet, A brand does more than talk, A brand does more than just cultivate perception. Think about what your brand is without the crutch of social media and words, and make sure that it can stand on its own actions. Talk is cheap without actions. Words. Action. Two different things. Know the distinction, and quit talkin' loud and sayin' nothing. The great equalizer for WHAT YOU SAY is how you will EXECUTE.