#unique value proposition

Persona

Suburban working-class mother Joanne has two small children under seven years old and purchases clothes seasonally for her active kids but has little time to shop. Joanne’s interests include spending as much time as she can with her family. Because she commutes into the city, she only has time to catch up with the outside world via colleagues, Facebook, and the early evening news as she prepares dinner. Television and billboard advertisement campaigns are the primary ways to reach this consumer regarding finding durable, yet inexpensive clothing for her children. In addition, she views text ads online on Facebook or when she performs a Google search for an item for her children.

Text ad

This text ad includes keywords that can reach this mother via Google search and perhaps Facebook. Headings 1 and 2 are separated by a hyphen. Heading 2 contains a unique value proposition for the consumer that needs to stock up on quality kids clothes for less. Also, the path (formerly called the display URL) is included and below it, a description of the good. The call to action is one word (shop) but includes ad extension hyperlinks so the consumer can quickly click to the correct category.

Garanimals – Want to Stock up on Quality Kids Clothes for Less?

https://www.walmart.com/Garanimals

Free two-day shipping on clothing items. Mix and match apparel items, starting at $3.88.

What Unique Value Can You Offer?

Drilling down to your unique value offering can be daunting. It may feel like we may close the door to other opportunities. Why? Delivering that unique offering requires a high level of dedication.

I was struggling with getting business leads for my coaching and consulting business. In frustration, I watched as my peers continued to grow their businesses day after day. It wasn’t that they had a…

Crafting Your Startup’s Unique Value Proposition

I talked about MVP’s last time and this week, I’ll be talking about UVP, which is basically your Unique Value Proposition. You can also call it USP. Guess what the S stands for. You might be wondering why your startup will need a UVP. Thing is, you need it right from the start. (more…)

December 17, 2014

When I start a new class, I try to keep an open mind in what to expect during the course. Although there is a syllabus, I take each week as it comes so that I can absorb as much as I can while reading articles and watching clips in the lesson. I also try to set a new goal for myself. I want to better myself each week, as far as knowledge and personal gain so that I can successfully launch a business. This month in Product Design and Development my goal was to learn about the development aspect of a startup. I didn’t much are about the design part of the course, but I kept my mind open and knew it was still important. I know that everything I learn will be useful to me now and sometime in the future.

 This week I was able to learn about the Unique Value Proposition (UVP). The UVP is part of the Smart Start canvas that allows me to development my business and ideas as they come along. The UVP is just one of the many sections that go along with the Smart Start canvas. Being able to focus on just one section at a time has helped me better understand how to develop a strong UVP. I am able to explain what it is I am trying to do with my services. I was able to develop a UVP using method 2 and 3 in the Creating a Value Proposition - We Love Lean article.

With the Zag method, I was able to pinpointwhat my brand is selling and whom it targets.

Our brand is the only themed event planning company in the Pacific Northwest that will allow customers to customize their event with any themed based on movies, music, video games and pop culture/entertainment that they love.

While focusing on the benefits on the final product, I was able to communicate with consumers what they could get if they use my services.

Customized themes based on movies, music, video games and pop culture/entertainment that they love.

Packages basics on needs, income or services needed for the event

One on one sessions to ensure everything is on time/ schedule

Creating dream event, wedding or party based solely on individual (or joint parties’) references to specific genres, desires, inspirations, loves, motivations and more.  

There are more benefits that will be featured with my services. However, I will need more time to development and understand my consumers so that I can add more the benefits that they will want or need. Found that development is important and VERY essential part of doing business. Although there many be times where I thing I might know everything, I am DEAD wrong. The saying goes ‘If you are the smartest person in the room, then you are in the wrong room’.  I never want to be the smartest person in the room because I always strive to learn something new everyday. By learning about the UVP, it helped me identify my target market and consumers in writing.

With that said, I will continuously learn and develop my business skills with the material I have encountered this week. I will use it both professionally and personally because the rules that I have read in Can Building Great Products Help You Build Great Teams? canbe use for building a great team with effective leadership as well as forming friendships and connections outside of work.  

References:

Day SIx: What is your unique value proposition?

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