Emami undertakes distribution structure overhaul
Emami undertakes distribution structure overhaul
[ad_1] Aiming to increase sales volume as well as push its slow moving brands, Kolkata-based Emami Ltd has opted for a major overhaul of its distribution architecture, where instead of relying on the traditional wholesale channels, the company will up its direct retail reach. While wholesale contributes to 50-55 per cent of its annual sales revenue, the company is now aiming to lessen it to…
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