What is Digital Marketing?
As the word speak it self it is the marketing that done through smart devices. Digital marketing is not like traditional marketing in which the companies have to promote their products or services through magazines, billboards or newspapers. Unlucky Television is also considered to be in traditional marketing. Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
There are various sub-categories of digital marketing which includes:
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Content Marketing
Affiliate Marketing
Pay per Click or PPC
Influencer Marketing
Email Marketing
And now days we see Mobile Marketing too.
WHAT IS THE DIFFERENCE B/W INBOUND MARKETING & DIGITAL MARKETING??
Most people are confused with the inbound marketing and digital marketing as they both uses some of the same tools like emails and content writing to attract the prospects attention and convert them into customers.
Inbound marketing is a philosophical concept. It considers the the goals you want to achieve, then looks for the tools that are available to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.
Digital Marketing can use its tools to convert a prospect into customer. Digital marketing can use all the platforms to target the audience or focus on one and put itโs efforts into it.
Most of the digital marketers use both marketing strategies side by side. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.
