#typography student

October 8, 2017

Today’s assignment was to take a chunk of text and turn it into a table on indesign. The function of the assignment was to help us learn table-making on said program. We didn’t really have any other guidelines to follow, other than making sure it was legible for people of all ages and laying it out in a way that made sense. I decided to follow the idea of a pamphlet and in my head, this would be the inside of the pamphlet, following a three-fold set-up. 

I think at this point, it’s obvious that I like to work with blues, although this one is a bit green-tinted. I find that blue is a calmin colour, so if someone is all stressed out, trying to catch their bus, the blue might help them keep it cool. 

I used a combination of Futura Medium and Futura condensed medium for my font and felt that despite only using one font, the contrast was slight enough to provide some texture and hierchy for the reader’s eye. 

I think that the most challenging part of this task was coming up with the concept and layout. I wasn’t sure exactly how I wanted to lay out my information and began at first with my bus names on the left and my times for said busses going left to right. I ended up choosing the vertical layout to better fit the day pass information underneath.

So today’s project was to take a spread that I thought was typographically good and try to reproduce it with as close a match to fonts as I could. 

What drew me to choose this spread in the first place was the fact that I thought that it looked aesthetically pleasing with minimal ornamentation and well-placed articles. I thought that stylistically, the small caps were a good choice to act as an anchor and draw the reader’s eye. I liked the amount of white space and overall minimalistic feel to this spread. I thought that the kerning looked good on this page as well and the choices of font were appealing with each other. 

When recreating the sample, I had a bit of trouble matching the font until I realized that I was looking high and low when all I needed to do was open a text box. The body and title font are Adobe Minion Pro, while the smaller heading, as well as the ‘KMC’ at the bottom of the page, is Helvetica Neue. The ‘KMC’ is tragically, a skewed version. The kerning actually seems to be all over the place, not to mention the leading, which may seem similar enough, but with my increments on ‘1′, I think I let myself get too hyper-focused on each individual letter rather than the overall look and feel. At some point, I had to just stop because it felt like each individual line I’d just fixed to match was being affected by the line I was working on.