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Magbook is a Responsive Multipurpose TypeEngine Theme with 6 stylish article templates. Can be successfully used for corporate magazine themes, personal magazines, photography and many more. It’s created by using the latest HTML5 and CSS3 techniques in accordance with the latest TypeEngine Coding Standards. Fits all iOS devices.

Magb…

V – Source Multipurpose TypeEngine Theme

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V-Source is a Responsive Multipurpose TypeEngine Theme with 6 stylish article templates. Four templates are designed for the full width landscape (4:3) featured image(1024×768 pixels or greater ). Remaining two are designed for the portrait (3:4) featured image(768×1024 pixels or greater). Theme can be used for personal magazines,…

I can't sum it up better than Matthew Guay at Techinch:

But here's the thing: magazines aren't a new idea, just like newspapers aren't a new idea. Neither are blogs; they've been online for well over a decade now. Clean, single column designs with light backgrounds and sans serif fonts aren't unique either; they've been used in print in the past, are terribly popular on writing-focused blogs today, and are now being used in new iOS magazines, including The Magazine, upcoming magazines from TypeEngine, and undoubtedly many others. Even if we all blogged with the very same theme, it wouldn't mean we were all copying each other; after all, almost every newspaper worldwide looks very, very similar at first glance.

What must - and will - be unique is the content. TypeEngine is setting out to do for iOS publishing what WordPress did for web publishing. WordPress democratized publishing, making blogging accessible to anyone, no matter what their coding skills. You can fuss over it all you want, but it's a powerful piece of software that now powers sites from the smallest startup blog to Time Magazine's blogs. But that didn't take away anything from the early hand-coded blogs, and original bloggers such as Dave Winer have kept on blogging, even though the rest of us now can so easily star our own sites with WordPress or other blog engines without digging deep into code.

In a post today, Marco Arment addresses TypeEngine, a Newsstand publishing platform launching soon. You can think of TypeEngine as WordPress for Newsstand apps. It gives writers the opportunity to start an iOS magazine without the need to develop an app. In the post, Marco argues that the app itself doesn't matter much:

The Magazine isn’t successful because I have red links, centered sans-serif headlines, footnote popovers, link previews, and a white table-of-contents sidebar that slides over the article from the left with a big shadow even on iPhone. It isn’t successful because authors write in Markdown, the CMS gracefully supports multi-user editing, we preview issues right on our devices as we assemble them, and any edits we make after publication are quickly and quietly patched into the issue right as people are reading it. Very little of this matters.

It’s succeeding because Glenn, the authors, the illustrators, the photographers, and I pour a lot of time and money into the content, relentlessly publishing roughly two original illustrations, four photos, and 10,000 polished words every two weeks.

Marco is correct that content is what matters most (excellent humblebragging, by the way). But great content alone isn't the secret to The Magazine's success. As he notes later in the post, the audience is also important. And the Magazine had a huge advantage here.

The Magazine is the rich kid of the Newsstand magazine world. It was privileged from the start. Launched by an internet celebrity and touted by his internet celebrity friends, the first issue had articles by great writers like Jason Snell and Michael Lopp. It had an audience before it launched and was guaranteed a baseline level of success out of the gate. And that initial success is what enabled Marco to hire a great editor, pay print-competitive rates to attract print-quality writers, and to integrate illustrations and photos. I doubt any TypeEngine magazine will have these advantages, despite the quality of content.