♛Ｔｙｃｏｏｎｓ♛
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• Tycoons' self-titled debut album 'Tycoons The Album' was released on the 3rd of January, 2017, 07:00AM KST.
• JYP released two trailers for the music video a month prior to the release date, however they didn't attract too much attention as they were first advertised like regular ads that would appear on most YouTube videos, sometimes even other JYP idols' music videos to maybe draw a bit more interest, as the trailers uploaded on JYP Entertainment's YouTube channel did not do so well as expected, at first. Although this, once the album and official music video came out, people started realizing that 'Tycoons' was actually a group and began drawing in a huge crowd.
• The album focuses a lot on storytelling, through music and lyrics, telling the day-to-day life of two siblings taking over their family's money wagering, illegal weapon dealing empire within the vast Mafia and how they run operations as well as the drama that will commence throughout half of the album.
• The album starts with catchy hip hop beats and dance/house trap drops, giving a sort of Stray Kids vibe to it. As the album goes on though, the lyrics and mood start to take on a more emotional tone and meaning. Just as the mood changes, Tyke and Carmen's [the Characters] lives are changing along with it.
• A majority of the songs in the album are written by both members of Tycoons [and the music video is also partially directed by them since the CEO was curious as to how this duo plans to start off their careers after training for a good amount of time] and most of the music [in the album and the music video] was also made and produced by Tycoons themselves.
• 'Tycoons: The Album' was a success, initially selling a total of 1.7 million copies in Korea and 1.65 million internationally within the first week and a half of so. But when the album began gaining some traction, the numbers spiked to 3.18 million copies in Korea and over 4.19 million copies internationally by early February.
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▄︻̷̿┻̿═━一 25 minutes & 20 seconds
• MAFIA
• 우리는 (We Are)
• Hands Up
• GSW
• Heir
• 만족하니? (Are You Satisfied?)
• Losing It
• Fire With Fire
• Outro: The End
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1. MAFIA - ⏱ 4:05 - Title track
'MAFIA' is the title track of the album as well as the first track in the lineup of Tycoons' debut album. It is also the only song in the album that got a whole music video dedicated to it. Being that the album was written and co-produced by Tycoons themselves, they wanted this album to tell a story; to be the first chapter of their characters' stories and build up on their development as they evolve and grow in the music industry. They promoted the album, the title track and it's B-side heavily, going on several interviews, TV and music shows for 3 weeks straight, all at once [though Tycoons themselves quote en quote 'didn't mind the busy schedule, as they have been preparing all their trainee lives for this moment', courtesy of Carmen].
'MAFIA' is a song about the 'dangers' of the Mafia world and how they rose to the top with sheer resilience and smarts, as well as available weaponry and other form of utility such as soldiers. Tyke and Carmen the characters describe a glimpse in their life in a line taken from Carmen's rap verse:
'in this dangerous place
where Alphas roam wild
one shot dead in the streets
echoing cries for miles and miles
with blood dripping on their face
as they lie cold there like a stone
truly a beautiful chaos
this is home; how we live our lives'
The song is hits hard with a hip hop style dance beat, an interesting use of common synths, a fresh twist on melodies that are often used, heard and reused, and carries an intense tone throughout the whole song. Added to that the ranging high and low notes that Tyke hits, especially in the bridge, and Carmen's consistent deep growls in the rap verses. Said factors when merged create this harmonious yet unpredictable title track that would be considered 'perfect to set the tone', as Tyke puts it. Fans often compare this song to the style of Stray Kids' and BAP's music, and although some people say that this is the 'least JYP' JYP song ever according to some fans, Tycoons have confessed to have let the company add their flair to this song, so it's safe to say that it was an even game when it came to producing.
There were also special effects to the song to amp up it's chilling vibe. For example, throughout the song, there would be gunshot fire sounds inserted, as expected from a group with a dark concept, however fans pointed out that as the song reached it's climax, the shot sounds start condescending to the point where it even tricks some people into believing that there was an actual gun fired next to them, and therefore have them either scared or even more in love with the song. This effect however was not the only sound [or even visual] effect inserted into the track; in the official music video, Tycoons are shown to present almost everything you'd want in a perfect music video; great clothing choices, beautiful sets and decor, a nice harmony of dark and bright colors throughout, flattering camera angles and lighting, makeup and filters galore, only to then show the Characters' reality, showing various ruined sets littered with blood, dead bodies, empty bullet cannisters and bloody knives on the floors, yelps of pain, stab sounds and the final groans after getting shot, make the atmosphere even more spine chilling.
Critics praised this title track for it's unique concept, style and visuals, however they added that there could've been a more clear trigger warning before the MV starts, as it could easily trigger a younger audience. So to appease them, the company temporarily took the video down to add an extra 10 second trigger warning clip accompanied with a subtle rain sound effect that goes well with the beginning of the MV where Tyke and Carmen are seen walking through the gloom streets while it's raining.
2. 우리는 (We Are) - ⏱ 3:46 - B-side
'우리는' or 'We Are' in English is the next song in the tracklist as well as the album's B-side track. 우리는 Is mostly written by Tyke, therefore it's fairly vocal heavy for the most part, however he does give his sister Carmen the bridge and the last verse of the song to rap, but the rest is Tyke. It's a more story telling song that has a much softer, but more mysterious vibe to it. This song doubles as a deeper look into Tycoons' Characters' backstory as well as a song that shows off Tyke's light and clear contratenor voice with the occasional sassy run as well as stable vibratos and falsettos.
The song carries a nostalgic feeling, as if you've heard this song before some other place or time in your life, but not exactly in the way one'd originally think. It has a sad-ish tone, despite having happy nostalgia inducing guitar, piano, a variety of classical instruments, hip-hoppy snare and slightly lighter trap drops, that is meant to symbolize Tycoons' not-so-happy childhood that is the consequence of their family joining the Mafia.
Overall, the song has a fairly light hearted tune with variety and a nicer, clearer beat compared to it's title track, however if you look at the lyrics and analyze them, they hold a much darker meaning:
'you can't run
you can't hide
hold your breath
close your eyes
turn your ear to the sky
you're not safe here anymore
this is who we are, now
who we are, now'
The unsettlingness of the lyrics combined with the strategic classical orchestration make for a song that's meant to feel like, quote en quote 'a false security blanket that shields you from the actual good reality, or even a blindfold that makes you see everything in life with a different filter', courtesy of Tyke.
This song isn't exactly a favorite of the people, therefore dubbing it 'under appreciated' or 'underrated' by Capos, however critics applaud this song as much as it's title track for the same factors, but they have less critiques for this song as there wasn't any music video, however for some critics, the sense of false security and lack of straightforwardness was not exactly their cup of tea.
3. Hands Up - ⏱ 3:25 - Inizio
The third track in the album is titled 'Hands Up' and is the introduction to Carmen's [the character] personality and role in her and her brother's business. This track is mostly written by Carmen and contains mostly rap verses, with Tyke included briefly in the chorus, the bridge and as backing vocals to go with Carmen's raps. 'Hands Up' is has traces of inspiration from hip-hop songs, with it's more uppity, 'in your face' beats.
The story, or message, this song is trying to convey is to never disrespect those whom have helped you and built you up and explain the diligence and perseverance you are going to need in order to survive in the Mafia industry, and that once you think you got there, that means you still have ways to go, or to put it in Carmen's words; 'Don't get too comfortable, life can take 10 steps ahead of you just like that.'
The bold beats and sassy lyrics can be quite jarring to some, but the song overall is very well received by Capos and music critics alike. Although a minority of Capos did make an argument about 'Hands Up' being a better B-side track for 'Tycoons the Album' than '우리는', however this dispute is easily dismissed by favor over the idea of "'우리는' and 'Hands Up' being equally great overall, but '우리는' is a B-side for a reason that we don't know yet/we will have to speculate more on to know why", given by K-pop commentary channels such as KPOP Junkee and Korea Scouter TV.
The topic of respect and being respectful is heavily mentioned in the song and due to this, some Capos said that 'it almost seemed like they were demanding respect' and this ideology was shared around with a portion of the fandom, however Tycoons responded to this issue by saying that they only wanted to portray their characters, not the actual people themselves.
4. GSW - ⏱ 3:02 - Continuazione
'GSW', short for 'Gun shot wound' is the next song in the tracklist and another hip hop dance song in the whole album. 'GSW' is co-written by Tycoons and this song carries a more JYP style of music for the group, but with that said, the JYP 'signature style' was definitely beneficial for Tycoons' versatility in music styles. What makes this track different is the lack of lyrics and the main focus on the dance aspect that goes with the track.
The music was intense like the title track and had a variety of different musical tones incorporated, like at some points of the song there could be a more deep atmosphere and in others it could be softer, or faster, or sad. Though the song may be lacking in lyrics, it compensates for a complicated, but amazing choreography. The only verses in the song are the first pre-chorus, chorus and bridge, and these verses are fairly brief;
'just when you think there's a settled score
the battle has just reborn
comes swift like an avalanche
come to steal what you just got back
at your back like a loaded gun
and the night has just begun
steady now breathe, breathe'
This song took the longest to practice in terms of dance. According to Tyke, he stated that they've had to practice this dance longer than any of the other song's dances combined. The choreography is much harder and more technically challenging, and it also involves the usage of various props as well as stage actors to accompany Tycoons in their action sequences throughout the dance. The CEO even opted to postpone the actual date of their debut because of how challenging this dance was, as he had doubts that the group could actually meet the deadline. But hard work and dedication pulled through and the duo clearly succeeded through all the hours of work.
5. Heir - ⏱ 4:45 - Conflitto
The song 'Heir' is sort of like the climax of the album. This is when the tone of the song shifts to a more calmer, simpler tunes and faster timing with more room to add story telling lyrics and catchy raps. Tyke and Carmen worked on this song together and therefore rapping-to-singing ratio is pretty equal, and their inspiration for this album can really be sensed here, or at least that's what they think anyway. At the beginning, this song sounds quite to 'MAFIA' because of how Tycoons' characters are connected to the person next in line to their 'throne' but they found out something was wrong and they go searching for her. Shown briefly in the music video, this 'heir' is a baby, almost a toddler, who's sleeping in a crib inside a dark nursery but the scene is shown to flicker to a clip of people in full black outfits taking them away, resembling a kidnapping.
In the music video for 'MAFIA' we briefly get video shots of Carmen turning around to face the camera angle with a distraught expression before running towards a hallway as if rushing to get something, and Capos think that this is Carmen running to save her 'heir.' Tycoons soon confirm the rumors surrounding this mysterious heir however didn't drop every detail, but did mention said heir's name; Chloe.
The song itself is intense just like it's title track, but with added drama and theatrics by an orchestral pre-chorus and followed by another dirty dubstep/trap drop and bridge. The classic parts meant to symbolize going back to the classics, where king and queen take care of their heirs as they rule their kingdom, but by the end of the song the orchestra melody doesn't complete itself and loop, instead for the last 5 seconds of the song, it's heard glitching and skipping certain beats before eventually quieting down.
This strategic, but harmonious symphony of classical and trap genres seems to be the critics' favorite and it definitely made sense for Capos to enjoy it just as much. However some added that the drop sounded too much like 'MAFIA' and when put side by side, they almost have the exact same notes. Tycoons took to answer this predicament right away, explaining that, though taking care of children aren't the characters, Tyke or Carmen's, front suit, their heir still plays a role in their journey to the top, by being more careful, thought out and responsive to anything, and eventually the crowd died down.
6. 만족하니? (Are You Satisfied?) - ⏱ 4:30 - Calore de momento
'만족하니?' or 'Are You Satisfied?' in English is the 6th song in the tracklist and right off the bat is a rap-heavy trap style song, going back to harsh, dirty beats and Carmen's growly voice. This song is meant to represent the heat of the moment and a continuation of the previous song 'Heir', after they realize that the next generation of their 'royal family' was taken from them. Carmen wrote this song feeling her own anger to the horrible people present in her life as a child, and after some fine tuning from Tyke so it doesn't sound too much like a diss track [though according to some fans, it still does], the lyrics to the song can really convey how angry and angry [and rather sadistic] their characters were over loosing their 'heir':
'you think this is fun?
that this is all just a game?
well I'll tell you this now, you pricks
that you'll regret this mess you made (yuh)
you've dug yourself deep in a hole
where we will throw you a rope
and drag your body to your neighborhood
and cut you open wide!
does that sound good?
are you satisfied now?'
The rather horrifying lyrics of this song and the glitchy sound effects added makes it one of the least favorite songs in the album to fans, along with 'Losing It', but as the internet is known for divided opinions and constant fighting over the slightest things, Capos were no different. One side said that this song was okay and 'the others who can't stand the lyrics are actual babies', quoted from one Capo, and 'the other' side of the fandom just did not appreciate the gory lyrics and 'would just listen to the album without this song overall', quoted from another Capo.
Critics also agreed that this track and 'Losing It' in particular could've been less gory, however they did understand why Tycoons wanted to make it so that it would sound sadistic and scary and all that, even if it was their least favorite song concept. Tyke quickly defended himself and his sister by stating that they wanted the album to be raw and true to their characters' personalities and the storyline, and at the end of the day it was just some lyrics in a song that shouldn't be taken too seriously. Some people saw this as Tycoons' over-involvement with their fanbase and turned them away from the group but a couple of them have since returned to being a Capo after realizing that the reason why Tycoons called them their 'Capos' is because of their wish to be engaging with their fandom and that they were forgetful to the meaning of the name in the first place.
7. Losing It - ⏱ 2:04 - Climax
'Losing It' is the very next song and yet again, a continuation of the previous song '만족하니?' but unlike the last one, 'Losing It' is much calmer but at the same time, was just sinister and a little vocal heavy. The song was one of the quieter songs in the album but kept that deep and mysterious aspect about it, which made fans appreciate this track more than the previous one. In this song, Tyke really showed that he can rock to a quicker paced song as well as a slower one, as 'Losing It's melody incorporated a few transitions from a fast paced beat to a slower beat.
The electro synths and more vocally challenging melody and high notes made this song one of the hardest songs to sing in the album, if not the hardest song to sing in the album. It was more of a ballad with the occasional trap build up leading to a softer EDM drop as per usual. The song's varying speeds also made it a challenge to sing as you first go up high, then low, then mid-range before climbing back up again and several different variations of this pattern were incorporated so no verse sounded the same, nor did it have the same lyrics. Speaking of, the lyrics to the song describe the disappointment and shame the characters had to go through when they found out their family member had been kidnapped and it includes a few hints pointing towards Tyke's depression really helping out during this song [even though it was actually written by Carmen since Tyke was depressed when the song was written, so his low mood helped this song convey the sadness and frustration properly]
8. Fire With Fire - ⏱ 2:50 - Vendetta
'Fire With Fire' is the finale of the album, and though it may be only less than 3 minutes, the song holds a deep passionate beat and had probably the most memorable ending drops throughout the whole album. Mirroring 'GSW', 'Fire With Fire' was dance dominated with a few lyrics, but due to its short length, the choreography was more complicated and faster paced, 'ending with a bang' as Tyke would say. And though the choreography wasn't as complicated as 'GSW', and did not need any props, it was definitely just as tiring, according to Carmen.
Capos compare the drop to that of Stray Kids' 'Miroh' for it's electro house instruments but broken down, it doesn't sound too similar, though people managed to merge the two songs together to create a song that even Tycoons listen to and they gave the person that made the first remix a very well deserved shout-out.
9. Outro: The End - ⏱ 1:14 - La fine (per ora)
The outro song wasn't originally needed in the album but Tycoons added it in there to add some hype on the next album coming up as well as a quick sneak peak and Capos and the rest of the world were definitely excited for what's to come
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• 'Tycoons The Album' was nominated for album of the year at the MAMAs 2017 however did not win.
• Tycoons themselves won Best New Artist of the Year at the same event as well as 3 other music show awards; from the MGMAs, AAAs and Soribada;
• 'MAFIA' won Song of the Year at the MGMAs and Tycoons won Rookie of the Year at the AAAs and New Artist of the Year at Soribada.
• 'MAFIA' peaked at #5 place on the MelOn chart, #6 place on the Gaon chart, #8 place on both Soribada and iTunes Top 10 and #39 on the Billboard hot 100.
• '우리는' made it to #18 on the MelOn chart and dropped to #20, #17 on Gaon, and #16 on iTunes Top 20
• 'Hands Up', 'GSW' and 'Heir' made it to #49, #50, and #52 on the Billboard hot 100 charts. But jumped to #35, #38, [surpassing their title track] and #40 and stayed there.
• 'GSW' was actually nominated for Best M/F Dance Performance at MAMAs but unfortunately did not place.
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• Carmen has a painting that eventually became the official cover of the physical album and the company's design team thought 'why not put that design to good use', since Carmen already did the work for them, and she didn't mind them using her design, as she was credited in the back of the album as well as inside the photo book. Where there were photos taken of her actually recreating the cover painting on canvas while wearing her *ⁱᶜᵒⁿⁱᶜ* elbow-length-sleeved shin-length black skintight dress, long cherry red satin gloves, matching-color kitten heels and beret in the 'boudoir' set [also featured in the music video].
