#twitter follower analytics

Twitter has emerged as a major Social media platform. Owing to its huge popularity, it has been a target of various brands, organization and individuals to influence their audience using Twitter as a platform and they have achieved tremendous success. However, one of the major hurdles experienced by marketers in advertising on Twitter is weeding out fake accounts and successfully identifying their target audience.

This requirement led to the birth of TwitterFollowerAnalysis which provides crucial metrics about the audience engagement on Twitter. These metrics combined can provide you with an overall image of the target audience and also help in structuring your overall Twitter Campaign.

The metrics provided by FollowersAnalysis custom analytical report include but are not limited to: 1. Followers Last Tweet Date. This metric provides you with a percentage-wise segmentation of the followers based on their last tweet date. This metric is immensely useful in identifying fake or dormant accounts. 2. Twitter account age of followers As per the name, this metric provides you with the percentage-wise segmentation on the basis of the account age. The older accounts are considered more authentic as compared to new accounts. 3. Tweet Count of Followers This is another very useful metric. There are two inferences derived from the tweet count metric. If an account has 0 tweets, it is most likely a fake account. However, if an account has a huge number of tweets, a number not feasibly possible by a human, then too the account is considered as fake.

4. Followers Count of Twitter Followers

The followers count of Twitter followers is also included in the report. Accounts with 0 followers are considered as fake accounts.