#tvnewser

So proud of this guy... My good friend Kerry Sanders, has been reporting news from around the world for 25+ years. In all those years, he's covered countless hurricanes (he guesses about 60) for NBC News..."from the Caribbean, as far south as El Salvador and Nicaragua and as far north as Montauk on Long Island,” he said, adding that Mitch (1998), Hugo (1989), and Andrew (1992) were the most historic." In a recent #tvnewser article, #chrisariens interviewed Kerry about his experiences with hurricanes worldwide, and what makes #Irma so different and potentially more dangerous than all the rest. Stay safe Kerry. Love ya buddy http://www.adweek.com/tvnewser/after-covering-60-hurricanes-nbcs-kerry-sanders-says-irma-is-different/340529 ••• •• • @kerrynbc @KerryNBC @weatherchannel @nbcnews @sharyl_attkisson #deborahsharp (at South Florida)

#DrugEpidemic #SanFrancisco #HubbaHubba #CrackDaze #Eighties #EarlyNineties #PreOpiodCrisisAmerica #DavidBurrington #TVNewser #TheRock #GoodOlDays (at San Francisco Drug & Alcohol Rehab Center)

Ahhh. A relaxing take on what has been a harrowing election season. While I’ve griped about TWC in the past (their mobile site is absolutely atrocious with clutter and nonsense, but all I want is weather!) this move shows that perhaps they do understand their audience, after all. Or, at least, they’re growing tired of election coverage, too. Lesson? Overwhelming your audience with a single topic can get monotonous or boring. Unless you’re TWC; then, you should stick to your single topic.

The concept of a Trump television station is truly terrifying both socially and from a marketing standpoint. When you’re thinking about your company’s branding (and yes, Trump himself is a brand,) it’s important not to just think about the audience you want to reach and how to reach them, but also think about the implications of your choices. In this case, Trump gets his word out, but he alienates himself in the process, essentially saying that no news media company can possibly be trusted convey his message properly, regardless of that company’s political leanings. The level of distrust feels wacky, like one of those conspiracy-theory guys on alien shows. Is this the message he wants to send? Probably not. How do your company’s choices change your audience’s opinion? Are you speaking to the audience you intend to reach? 

— Rita Mogilanski (@ritamogi) April 29, 2014

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