With the building of any career artist wise there is a process that has to concentrate on the branding piece. Artists too often jump in head first trying their best to deliver music that they think will win over a vast audience. Forgetting the element of visibility, their attempt at catching fire goes unnoticed as they do not satisfy our need to invest in their brand as a whole which includes a birds eye view of their grind. We as the audience want meaningful content. We want to know that your work goes beyond  a keyboard and dropping soundcloud links. Ultimately we need an answer to the question of:  What are you doing to engage the people ?

  Sticking to the script, up and coming artist Young Swiper and his team have crafted a precise plan of dotting Is and crossing Ts as they look to captivate tastemakers and Hip Hop lovers. Check out some of the footwork below in his NYC Take Over VLOG:

so many people say it and they probably don't even realize it