#trellis tips

Want to build your client relationships? Ask these three "power questions" to enhance your existing relationship and strengthen it for the future. "Power questions shift the conversation to the other person, as opposed to you just talking about your products and services." Here are three such queries to get your next client conversation started.

What have we done recently that you found particularly valuable?

Can you give me suggestions for improving communication with you and your organization?

What are your three most important priorities for next year?

 All good relationships are based on the other person's priorities…knowing those allows you to really help.

 With attention spans short and competition intense, clear language is essential to help marketing messages sing and spark interest in your business.

This week's tip is courtesy of our production manager, Cale!

Heed the rule of thirds! Whether it's photography, videography or painting, framing is an essential part of making a captivating image and can help convey a certain message. What is the rule of thirds? When looking at an image, whether it's through the viewfinder of an expensive video camera, or just the screen of your smart phone, picture an imaginary set of lines splitting the frame into 9 equal segments. Following the rule of thirds means positioning your subject(s) along these lines or at their intersections. This is because our eyes naturally look for these points on an image first rather than looking at something straight down the middle.

  This week’s tip comes to us from our graphic designer, Lauren.

How color choices can impact your advertising. 

Studies have revealed that different colors elicit different responses from a viewer. See how choosing a hue for your business can bring up different associations, emotions and even physical responses!

Red: The color red is associated with the being aggressive, energetic, provocative and attention-grabbing. It is a warm color that evokes passion and is a color that increases your heart rate, makes you breathe more rapidly, and activates the pituitary gland.

Purple: Purple is the color of royalty, sophistication, nostalgia, mystery and spirituality. It is a rich, cool color that evokes the elegance found in each of us.

Blue: Blue is one of the most popular choices used for business branding. It is a cool color that puts people are ease and is identified as being trustworthy, dependable, secure and responsible.

Green: Green is a cool color that is synonymous with wealth, health, prestige and serenity. There is a wide variation between its shades that have different meanings. Deeper shades are associated with affluence and the lighter greens with freshness.

Yellow: The color yellow is a warm color reminiscent of the sun and is associated with hope and optimism. It is a color that stimulates creativity and motivation and is attention-grabbing.

Orange: Orange combines the energy and positivity of yellow with the boldness or red to create a color full of fun and vitality. It is a warm color known for its exuberant and playful nature.

 Brown: Brown is a peculiar color that elicits the feeling of strength and durability, but often reminds people of dirt. The color brown is a cool color that is simple, earthlike and natural.

 Black: A color that boasts classic sophistication, black is a color of prestige, timelessness and luxury. It is a warm color that works especially well for expensive products.

How to Lead a Diverse Team:

Creating a context. Leaders must paint a broad and complete picture for their team, providing the perspective that enables them to understand the meaning, repercussions and influences of their decision-making.

Framing the problem. Leaders tackling complex challenges need to make certain that their team fully understands the dimensions of those challenges. No mincing words; no sugar-coating the problem. 

Seeking advice. To encourage discussion and contributions from the team, leaders must be clear that they are looking for solutions – without prejudicing the process by offering their own proposal at the start. Everyone who can contribute should be included.

Digital Marketing can be your Company's New Best Friend!

  The digital world benefits both consumers and brands, and makes the communication more direct and enjoyable. Companies can easily interact with their existing audiences and reach more people in a way that’s more personable than ever before. The companies who see this value and invest in digital marketing will not only emerge as leaders within the space, but will quickly become brands that people truly love. The success of your company will soon depend on not only your products & services, also but how you develop this aspect of your business to tackle the new digital world we live in.

Looking to attract Canadian customers?

Our region offers the unique benefit of a cross-border relationship with Southern Ontario. This means you can reach & impact viewers on both sides of the border at Buffalo rates. If your business could benefit from reaching both Canadians and Western New Yorkers...we can help.

Take Advantage of Your Customers!

Your customers already know and trust you. It's easier to get more business from them than to get any business from somebody who never bought from you. Take advantage of this by creating some special opportunities or deals just for your existing customers...and announce new products and services to them before you announce them to the general market. Consider an email campaign accompanied by a personal phone call from a staffer thanking them for being a loyal customer & informing them of the special offer.

Also, convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. Word of mouth is valuable and much cheaper than advertising.

In the scheme of an overall ad budget, TV is number one, ranked at 41%. Online and radio follow behind at 24% and 13%, respectively.

Print advertising continues to struggle, and Facebook remains dominating attention in the realm of social media.

Need help with your broadcast or digital advertising? Give us a call- 716.873.7199