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For more information and ideas about Social Media Marketing in Dubai, please follow the link. 7 Local Marketing Ideas for Accountant

It’s true – an accounting firm also needs to market itself. The industry has been undergoing so many changes, and with small firms believing they don’t need an accountant – it might be time to refurbish some of the old thoughts of accounting companies in UAE. To help you innovate and improve your strategy, we bring to you 7 marketing ideas that will help you.

 1)      Speak at Industry Events: This will help you stay relevant and in the loop. This is also a very important exercise to build credibility. When you’re up there on the stage, you’re automatically considered to be an expert – which means companies can rely on you. While you’re in this process, consider collecting information – to conduct follow ups.

2)      Local Search Results: Ensure your firm shows up in search listings – which means you’re present when someone is looking for an accountant.

3)      Networking Events: This is where you build relationships and meet potential clients – when you share your business card – include a small note, a small call-to-action, which will help them get in touch with you. Your message can vary depending on the kind of event or clients you’re reaching out to.

4)      A responsive website: Nowadays, with everyone just looking up information on their phones, it’s essential to make your website design responsive, which means it must appear perfectly on the phone as well as the desktop. A clear website with relevant call-to-actions can be a powerful attraction for prospects looking to engage with you.

5)      Sponsor local events: Along with your clients, sponsor local events – this will help you leverage your client along with building your brand name. Brand building is extremely important in the life of an accountant, as that is what prospective clients will be looking out!

6)      Host seminars: This one is to attract people within the same field. Hold seminars based on relevant topics, which will help potential clients learn some tips. While the goal remains to make more clients – empowering them will make them believe you can do it better, as you include a few ways in which you can help them.

7)      Testimonials: Go after them, if you aim to acquire new clients. This builds trust and is a proven strategy to gain more clients.

While there are many auditing and Accounting firms in Dubai, you must go for someone that is reliable and can offer end-to-end services. Here is where TRC Pamco steps in, a leading accounting and consultancy firm in the UAE.

At TRC Pamco, we believe in investing time, money and energy into refining our services and into the development of innovative tools designed to simplify the lives of our clients. 

Is your Audit department "Highly effective"? A question that is asked more often than not in companies – is your Audit department highly effective? How do you find out? Let’s go further into this topic…

 The quick paced and developing business condition requires an inward review to think about its abilities and necessities to guarantee fitting key arrangements, so how can you create key plans that outcome in their partners seeing the review work as "very viable"?

 There are a couple of points which help you determine if the audit department in your audit firms in effective or not.

 1)      If the team meets the stakeholder expectations or not: Internal Audit effectively manages stakeholder relationships or not – Stakeholder expectations are very well understood, so if you audit team matches up to it or not will help you determine if the audit team of your accounting firms is effective or not.

2)      Operating the core processes: When you’re evaluating this, you must consider all the aspects of the audit department. The process must include, but not stay limited to – Human Capital, Risk Assessment, partnering, Knowledge Management, Technology, Working Practice, Communication and Performance Measurement.

3)      Conforming to internal audit standards and applicable regulatory requirements: It’s important to know if you team is following the set standards and conforming to it – because that’s the requirement for any internal audit firm.

4)      Business Alignment: The audit team must align the audit plan in line with the business direction, again, highly important for the business, and will help you determine if the team is working in alignment and if everyone is on the same page or not. The business has its own mission and vision, and the auditors must be rightly aligned to it, in order to not have issues later on. To deliver on this attribute, Internal Audit routinely must stay updated of business goals, objectives and decisions while keeping a pulse on the company through its regulatory filings, competitor and industry information, and insights gained through participation in strategic discussions.

Comply with regulations, save money, reduce risk, manage growth, plan ahead – our accounting services can become an integral advantage helping you achieve your goals!