#traverik.com

What separates a regular boring vacation from an absolutely fantastic one? It doesn't take the knowledge of Rocket Science to figure out the key ingredient: Experience. Right from the Planning stage till you are back and experiencing a holiday hangover, your holiday experience can be make or break moment for your holiday planners, travel agents, hotels and various service providers. But, how important is your role as a traveler in determining your own holiday experience? Do you have the freedom of choice while planning your vacation? Or, do you still go by the illusion of that freedom provided to you by agents with their large banner ads screaming “FREE” and “lowest price” with a small “*” of conditions apply. Okay, let me frame some of these statements for you:

("*conditions apply" can cost you a lot)

You get to decide your hotel and the room type: You don’t buy “stay in hotel A or B or something similar” claim. Of course, some of the agents do push some random 3-star & 4-star hotels as ultra-luxury properties, but it should not bother you. You have done your research. Have you?

You decide the dates of your vacation on your own and stick to them: Regardless of the convenience of your agents. Do you?

You decide sightseeing tours well in advance and have the full flexibility: You can extend or cut it short while at the destination as per your convenience. Can you?

You don’t like being made to wear gaudy Orange caps and herded around in a coach tour:  You took a vacation to relax and not to follow a routine for 24 hours a day! Or, are you still following that routine?

You don’t like a fixed travel plan of your agent and you can get it modified: Can You?

If your answer to any of the above set of questions is “NO”, You simply don’t have the freedom to take your vacation the way you want. It is time you changed the way you take your vacations. We at Traverik intend to provide you with a self-planning and booking tool that should change all your above answers to a resounding yes!

(www.traverik.com)

Yes, You get to choose your own Hotel and the room type as well. Yes, You get to decide your own sightseeing as per your requirements and budget. You want a holiday to relax and recharge your batteries , we won’t pester you with tours. You want activities to freshen up, we would provide you with the widest range of optionals to choose from. Still, you want that something extra, we promise to go out of the way to deliver it to you. After all, it is all about the experience. And, Traverik is soon going to revolutionize that experience forever!

Every year travelers around the world are befuddled with plethora of travel options. While a lot of these travel decisions are guided by budget and money availability but more often than not, money is not the sole guiding factor behind any decision. One can find a trove of information on the internet with varied reasons as to why one should travel but in this write-up we would like to bring them to your notice the factors that influence your location choice once you have decided to travel :

Exotic Locations: The seasonal dip in fares to locations like Turkey, Tanzania, far-east (Malaysia, Vietnam,Bali) etc have a greater impact on travel decisions than hitherto observed before. When it costs the same to go somewhere nearby as compared to some of the places listed above, the usual line of thought is: why not take the plunge and experience something that they have not experienced before!

Culture Experience: Exposure to a different culture and experiencing a unique way of life, even for a very short duration, is on top of the bucket list of even the first-time travellers these days. No longer the travel decisions are solely guided by hotel deals and guided tours.

Striking landscape: Combine Amazingly exotic geography with a population that speaks an ancient language and you will always have people wanting to go to that destination. Getting the “wow” response from the travellers isn’t so easy unless they get enamored by a well-made awareness campaign. Some of the south-east asian countries have managed to do this really well and the result is for all to see.

Man-made attractions: Themed amusement parks(DisneyLand), tall buildings(Manhattan skyline), Ferris wheel(London eye) are some of the prime examples who have become their respective city’s symbols over a period of time. Can one imagine Manhattan without it’s famed skyline? For a family with kids, these locations provide multiple options to choose from.

Having done that, what’s the next step ? Traditional word-of-mouth publicity has now moved online and social media now plays a major role in influencing these decisions. No longer people rely solely on magazines/brochures and/or travel agents as their sole information source. They have come to depend more on travel blogs, e-zines, and of course, online travel agents (OTAs). It is imperative for the trending destinations to have a standout online campaign to grab the necessary eyeballs vital to the business.

Experience: From budget travellers to the super luxury ones, experience is the key. And this entire experience is a mix of various factors which starts even before the booking is done. Perhaps this should explain why travel agents have not only managed to survive but are creating a niche for themselves even in this era of online media. A traveller is more likely to go back to the same source if he/she gets the right experience. Little extras go a long way in building that permanent connection between the two.