the perfect mix of Haunted By The Horrorsᵀᴹ, No Thoghtsᵀᴹ, and Way Too Many Thoughtsᵀᴹ

The First Annual Soft Power Awards—presented by The New Feminine Company-are a trademarked cultural initiative designed to identify, honor, and amplify individuals, creators, and brands shaping culture through discernment, presence, and refined influence.

Unlike traditional awards driven by mass visibility or manufactured hype, the Soft Power Awards recognize influence that compounds over time—quiet authority, elevated taste, and cultural relevance that translates into loyalty, longevity, and trust.

Rooted in The New Feminine philosophy, the Soft Power Awards are built on the belief that soft power is an energy and strategy, not a demographic. This cultivated influence—modern, self-assured, and sophisticated—draws inspiration from timeless archetypes such as Venus, Oshun, and Aphrodite while remaining deeply relevant to contemporary culture and commerce.