#towerplace

Photo credit: Jonathan Chua.

These cyclamen with their large 3-inch across flowers looked like the Cyclamen persicum 'Sierra Fuchsia' flowering in winter on the front porch of a corporate building near the Tower Bridge.

Photo credit: Eleanor Chua.

Tower Place, the latest project from real estate developer Bart Blatstein, has taken a novel approach to advertising and exposure by joining the popular social media photo-sharing app Instagram.

This marks the first time I've seen this approach from a residential property, and I give a tip of the hat to the marketing team at Tower Place for taking this route. There are only 19 photos on their account at the moment, but it's a great way to offer views of the building's features and furnished apartments to an entire network of users who spend an increasing amount of time on their mobile devices.

Tower Place still appears to have a number of vacancies in their newly renovated state office building at North Broad & Spring Garden. Hopefully this building's renovation will be the first step of many to help breathe new life into the North Broad area of Center City.