#towardsdigital

Search Engine Optimization (SEO) is the process of improving the rank and quality of website traffic for a webpage or a website from search engines. SEO always targets organic traffic rather than paid traffic. You have to optimize your online content so that search engines can show your webpage on top search results. To do SEO you have to set your mind because SEO is not a one-day aim it is a time processor and Digital Marketing Agency in Pitampura helps you to get more relevant traffic on your webpage.

To top rank on search engines through SEO you have to do many things for best and quality result. There are two main factor in SEO  to rank your website on the top on search engines On-page Optimization and Off-page Optimization. Keyword research is also one of the factor to rank your webpage and there many tools of keywords researcher.

On-page Optimization

On-page SEO is the practice of optimizing individual web pages to rank the best and relevant traffic on search engines. Digital Marketing Agency in Pitampura helps you On-page SEO consists of all the elements of SEO you can control best. You can’t control Off-page backlinks but 99% or 100% factor of On-page SEO you can control that’s why please don’t ignore On-page SEO. On-page SEO should be done even if you rank #1 in the search results because SEO is an ongoing process.

In On-page SEO you have to write fresh and unique content, your content should be a unique minimum of 80%. You have to add keywords to rank your webpage and there are many tools of keywords researcher so that you can get the right keywords. The tools are Keywords.io, Ubersuggest, Google Keyword Planner, Keyword Finder, Keyword Everywhere, you can put any tool on the list to select the right keywords. You should choose some keywords with the low competitor and high search volume so that you can easily rank your website on search engines. You can install the Yoast elementor to improving your On-page SEO.

You must not copy any other’s already published content , otherwise you will be penalized by google. Try to write as fresh as you can from bottom of the heat. Once you write must check the plagiarism of your content tool is ( Smallseo tool). Try to write as easy language as possible you feel simple English ranks better than complicated English.

Some of the On-page SEO Factors, Which do have direct or Indirect ranking effects.

Website Should be Crawlable

User Friendly URLs

Well Targeted Content

Keyword Optimization

Website Optimization

HTTPs 

Image Optimization

Reading & UX CTR

Mobile Friendliness

Quality Outbound Links

Website Structure

Off-page SEO

Off-page SEO is nothing but the technique to improve the search engine rankings for our keywords. It is used to build back links on other websites. It is a long term process and it must be done regularly. Off-page optimization is done offsite and usually it is not visible on our website.

Off-page SEO Techniques 

Directory Submission 

Social Bookmarking Submission

Article Writing & Submission

Reciprocal Linking

Forum Submission 

Blog Submission 

Press Release Submission