Five Tips to Motivate Consumers to Give a Referral
A recent article in Fast Company discussed how critical it is to motivate even your most brand loyal customers to become advocates of your brand. Theresa Trevor said it is as “simple - or as complex - as knowing what they need.” Please may appreciate the experience your company has given them, developed an affinity for the product and may even be brand loyal, but will they go out of their way to help you out?
Trevor, the Marketing Director at Amplifinity, believes that following five steps can motivate your customers to become brand advocates or make a referral.
Five Tips to Motivate Consumers to Make a Referral:
1. Give them a reason to feel grateful for you in the first place: Provide a solid product or service that you believe in - one that answers consumers’ demand for something they need to make life easier, more fun, prettier, more exciting, etc.
2. Help them through the buying process: Make it easy for your consumers and brand advocates to buy things from you. The more we know about our brand advocates, the more your sales team can effectively answer their needs without wasting their time or yours.
3. Don’t assume your brand advocates are going to stick by your brand with standard messages from your marketing department: Develop a brand advocacy program that allows consumers to talk to your brand advocates about you.
- Topferral.com fits in nicely in this step!
4. Listen: As your brand advocacy grows make sure you’re getting insightful data from everything your brand advocates do.
5. Say thank you: Thank your advocates every time you ask them to help you out and they do.
For full details on the five steps to motivating your customers, please read the Fast Company article by Theresa Trevor. To start building your own unique customer referral program, register your domain at Topferral.com today.
