#top15of2015

Resulting from a proactive idea, we developed a fashion partnership between Very.co.uk and The X Factor pushing the boundaries of content and commerce. From gaining exclusive access to the contestants and The X Factor stylist we created content pieces documenting the contestant style transformations and gave viewers the chance to buy the contestants’ looks directly through the X Factor app. To boost further the relevance we teamed up with seven highly influential fashion vloggers who will report the contestants’ style and link key trends available at Very. Other elements of this partnership included: branded make-up hub, exclusive PR rights, X Factor brand usage, ticket competitions, Shazam partnership, exclusive social media access, and distribution.

As Wickes' retained content agency, The Story Lab created and produced all of their website editorial and image content (over 78 articles), all of their How To videos (36 in total) and some social content. Not only has the content bolstered Wickes’ help and advice credentials within the category it has also delivered business value with the average online transaction value up 20% from people who viewed our content versus those who didn’t and 275k incremental revenue generated from our content year to date.

The best football activation EVER. Budweiser championed the best amateur goals in the UK with Sky Sports pundits' expert analysis. Such a success, it has become part of everyday football language.  The work triumphed at the Campaign Media Awards in two of the most hotly contested categories in Alcoholic Drinks and Best Use of Branded Content.  Thinkbox have also featured Budweiser Dream Goal as one of 10 examples in a booklet issued to Marketing Society members which showcase imagination and celebrate the most creative uses of TV in the UK. The campaign not only cut through with consumers and became part of their everyday language (watch until the end of this video: https://www.youtube.com/watch?v=xZV1UWW-qRc) but is a great example of The Story Lab UK’s thought leadership in the content space.