#tom shay

Business Tips on Becoming the Preferred Vendor

A series of Business Tips from the book: How to Become the Preferred Vendor by Rick Segel & Tom Shay

It’s easy to give ideas for signage, but supplying good Point-of-Purchase signs always helps sell merchandise — Rick Segal

Point-of-Purchase, or POP, signage and/or displays can be defined as: As display which includes product inventory, plus promotional inventory about that inventory, to assist in…