How to get the most branding bang out of your B2B IPO – TechCrunch

Rebecca Buckman Contributor

Rebecca Buckman is the vice president of marketing and communications at Battery Ventures in Menlo Park, CA. She previously was an editor and writer with The Wall Street Journal and Forbes. More posts by this contributor

Storytelling for B2B startups: Avoiding ‘buzzword bingo’ to make your wonky enterprise company worth talking about

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