In a customer-centric market, sales professionals need to consider a few things to be successful.

Try the following:

Many sales folks try to build relationships with their targeted customers in the first place. Actually, it is the other way around. You make a sale, offer value to a customer and then build a relationship.

Sales people should have a thorough knowledge about the market, business climate, and the specific needs of the prospect. Only then she can offer the right solution to the prospect.

Sales people need to collect as much data as they can about their audience, industry or niche segments. This can help them a lot in dealing with their prospects.