How do you reason your purchases?
For example: I love Timelyapp. I love it so much that I would like to be a shareholder. I like their approach, I like their execution. I support what they are trying to do and I believe they can, will, and maybe already are very successful at it.
I am not subscribed to Netflix. I am not subscribed to Amazon Prime, HBO, I don't buy things of iTunes, I don't subscribe to Spotify or Grooveshark or any other music service.
I buy books. I subscribed to Timely. And it's such a selfish thing.
A timely subscription costs $14. In New York that's anywhere from 2-3 coffee cups at many fine places like Joe, Brooklyn Roasting Company, myWayCup and many others. My backwater place in the world... the same money would get me about 8 cups of the same stuff.
Is 8 cups of coffee worth it for a glorified replacement for Excel?
I am unable to fathom the pain of developing at least 4 time trackers, task managers, project management software, ... just to make it easier. Or just to implement what people want, but not necessarily what people need, only to be forgotten, discarded at the way side - for being too complex, too time consuming, too much.
I need Timely. I want timely to be better. I am willing to make something to make Timely better. I am willing to *give* something to make Timely better. It seems to be the deciding reason why I feel good giving money for the service. And that's the difference between Amazon and Timely in my case - I pay Amazon for a flawless service, and I pay Timely to improve, to survive, to flourish.
I hope it will. As for me, I'll drink a bit less coffee.