#time&again

Postcards featuring selected Mr. Goh’s artworks were created as exhibition merchandise.

The four timelines, "New Era 2020 -", "Poetic Landscapes 2010 - 2019", "STPI Residency 2006" and "Study 1960s" were used to categorise the exhibited artworks and were printed as vinyl stickers in CMYK to match the exhibition pamphlet. Transparent artwork labels were also created for each artwork.

Set in the P22 Mackinac Pro typeface, the monochromatic identity is made up of two groups of uppercase letters in roman and italic type. A modified colon with a paint dot mark at the bottom was added to the roman letters, while a modified ampersand mark with a brush stroke mark was added as a binder to the italic letters arranged in a clockwork manner. The subtle embellishments on different typography styles reflect Mr. Goh's versatility as an artist working in multiple mediums without being visually overwhelming.

To initiate the exhibition's opening, Mr. Goh was invited to paint on the main exhibition graphic sans the original brush stroke mark.

HK was commissioned to design the exhibition’s visual identity and its applications across various mediums.

For applications in digital media like electronic direct mail and social media, a visual system was developed to allow Mr. Goh’s oeuvre to take centre stage.

" just for pleasure ... time and again "