#threadsy

Facebook just made what appears to be another “acqui-hire,” with the purchase of Threadsy, a TechCrunch Disrupt startup that went on to make a marketing tool called Swaylo. The terms were undisclosed.

What’s interesting about the deal is that the startup’s paid product SwayloPro will continue to run as a separate company for its current investors. Threadsy was backed by August Capital and Maveron Capital. There have been a few other cases in the past where Facebook has approached a team for talent, and only part of a company wanted to join (or alternately, only part of a company passed Facebook’s rigorous hiring process). When Facebook did a partial acquisition of Zenbe back in 2010, it took three employees more ...