#threadsofyourown

Our first ever collection was brought about the desire to wear customized shirts for the most awaited Sinulog festival. Launched just 3 weeks before the event, and seconds after the New Year's countdown, we release our first ever collection for Sinulog 2014. We decided to start our I Am Sinulog campaign, a concept we intend to carry on annually. This campaign centers on the message that contrary to popular belief, the Sinulog festival is not a celebration of music or binge drinking. We like to think it's about the faith and the love of people from all walks of life, that come together and commemorate Sr. Sto. Niño.