Road to Proposal: Where It All Began
The road to coming up with an entrepreneurial venture is not an easy road to take. It needs a series of customer validation, hypothesis definition, and testing to be able to come up with a final decision in doing what’s best for the team and what’s in trend for the customers. Truly, there is a big sacrifice up ahead for the team as we continue to embark the journey of being an entrepreneur. A whole new world awaits, maybe filled with ups and downs, but undoubtedly, it will teach us great lessons along the way.
These made me go back to my own team and how we got our idea on “Dahon-Dahon Lang”. To give a bit of a background of what our start-up is all about. “Dahon-Dahon Lang” is a product-centered business catering to students and staff of the CMU-College of Nursing, University Hospital, and other nearby colleges within the area. It offers a variety of budget-friendly food wrapped in banana leaves for those who are time-restricted and preoccupied most of the time. The idea itself of building up this business took a long way before its actual commencement but undeniably, it was the path that each of the team members of the team was willing to take.
Initially, before we come up with the idea, we asked some of the problems that each of the students experience within the university, mainly the nursing students of the CMU-CON. They mentioned a bunch of problems relating to the maintenance of their white uniforms and shoes, transportation means, unprecedented hot weather, etc. but most of them really highlighted the lack of food sources within the area since as per our own experience, the closest food source during lunch time within the CMU-CON is the university market which is about more than a kilometre away from where the nursing students are.
Even though we extracted already some relevant data in choosing our proposed venture, we did some extra validation via surveys and interviews to really ensure that we could properly piggyback our business idea and really provide what is needed for the nursing students of the university. Here, we asked different nursing students to answer a series of questions which are both open-ended and close-ended. An example of a close-ended question which we’ve asked is that “Do you think food is a major problem experienced by students and staff within the CMU-CON and University Hospital?”. A range of 1 to 4 is given for them to choose where 1 denotes Strongly Agree, 2 denotes Agree, 3 denotes Disagree, and 4 denotes Strongly Disagree. For this question alone, an average of 3.9 was tallied. While on the other hand, an example of an open-ended question our team asked was “How do you think we can solve the problem of food within the CMU-CON and University Hospital?”. These are just some of the areas of interest our team asked to extract specific and significant data in choosing and deciding for our team’s business.
After boiling it down to one problem, then the team had thought of different possible solutions for the chosen problem. This is when the hypothesis definition has started. Solutions that were suggested include providing a food-transportation server, food-generating source, food-delivery service, etc. where each was reconsidered in reference to the budget of the team, the feasibility of the project, and the income that could be generated for each one. With this, an interview again was conducted to the possible customers of the business, where most of them had answered food-generating source with reasons of “I don’t want to pay for delivery fees”, “food providers would give immediate food rather than waiting for minutes for delivery services to arrive”, and “I could get a clearer picture of the food to choose rather than just viewing photos of it online”.
After obtaining all the answers, Most, if not all, of the students suggested that a food-producing business be around close or even within aforementioned area. With all of these, the team decided to hear and follow the pleads of the feasible customers which is to be an entrepreneurial venture catered to providing budget-friendly food to the people within the area of the CMU-CON and University Hospital. With these, the team listed down all the options possibly needed to make the idea plausible for the customers, which includes the food that would be available, the means the food would be accessed and available to the customers, the area where the food will be stored for student’s easier access, and how the the food would be advertised to ensure its attraction to the students and staff within the area.
Moreover, the options were then narrowed down before the actual proposal of the business. Foods made available are decided by the preferences of the customers via online surveys and local drop boxes to ensure high demand and strong customer relationship. Food would be stored in a nearby boarding house of our team member, where food is steamed to provide high-quality, heated food for the customers delight to eat. Food can be bought or requested via online means, phone call, and/or direct physical contact with the team members. Lastly, food would be advertised online via social media platforms such as Facebook and Instagram and physically through posters and flyers. With that being said, the whole business plan was achieved and thus is ready for proposal.
Consequently, after being able to formulate the general needs of the entrepreneurial venture, I have reflected all of the lessons acquired along the journey and also with the lecture series that I attended last November 23, 2022. It made me realize the role that entrepreneurs play in the society which is not only to generate income but also to provide alternative and direct solutions for the problems experienced by the members of a specific community. Also, it reminded me that in creating a business, it isn’t always rainbows and butterflies but also has some dark times with it; only an entrepreneur with high dedication, perseverance, and drive is subjected to success in the entrepreneurial world. Lastly, with the words spoken by Engr. Bronson Mabulay and Mr. Arnel Arreglado, I have learned that anyone can be an entrepreneur. As long as you are driven and passionate enough to pursue your craft, in no time, you are able to be a successful entrepreneur in the future.
Undeniably, the journey I’ve had with GEE-16: The Entrepreneurial Mind will truly be unforgettable not just with the experience but also with the lessons I have inquired. It enabled me to build relationships with my group and with my customers; it allowed me to value teamwork and partnership in answering the timely and relevant problems in the community. It gave me light in understanding the importance of listening and transforming what was heard to actions that would answer all the cries and pleads of the people. With that being said, in the future, I know I would be able to promote a business of my own and be able to look back at this time, where I was just once a student learning about business and venture unaware of what the future holds for me in the business world.