The difference in peopleâs lives are the differences in their standards. The first step to achieving the things you want is raising your standards. Period. It starts with turning those âshouldsâ into musts. We say we want to do this & that, but never really do anything about it. When something is a must, you follow through. Often we focus on the process we have to go through instead of the outcome. People that succeed focus on how they will feel at the end of the process. People that never start look at what they have to go through. Get unreasonable & anything is possible. The more you demand of yourself, the more the results you want will appear.