Apr 19, 2015
The power of 4. This ad by Schick Razors cleverly shows a classic tiger tattoo where the tiger itself is shaved as well, implying that this razor is so powerful it has the ability to alter a permanent tattoo. The representation of a tattooβd woman also hints at the intended audience of young adult women. Women that might be more likely to dawn a tattoo than their older counterparts. Younger women might be attracted to a product marketed like this because tattoos have been mainstreamed enough to be considered cool in most cases- something most teenage girls strive to be.
