5 Indian Women Entrepreneurs Thriving Through Social Media
Women Entrepreneurs around the globe are harnessing the power of social media to grow their businesses, connect with customers, and build influential brands. In a world where digital presence is key to success, these women entrepreneurs have found innovative ways to use platforms like Instagram, Facebook, and YouTube to their advantage. By sharing their stories, showcasing their products, and engaging with audiences, they have turned social media into a vital tool for scaling their businesses.
For Women entrepreneurs like Falguni Nayar, Vineeta Singh, Richa Kar, Malika Sadani, and Mehak Sagar, social media offers a platform to authentically share their journeys, promote their products, and engage with a global audience. These women have used the power of social media to compete with larger companies, demonstrating that with the right strategy, you don’t need massive marketing budgets to succeed.
Digitally Pink explores the inspiring stories of these women entrepreneurs who have grown their businesses through social media success.
1. Falguni Nayar – Founder of Nykaa
Platform: Instagram, YouTube, Facebook
Business: Nykaa – A leading beauty and wellness e-commerce platform.
Falguni Nayar, the founder and CEO of Nykaa, is one of the most successful women entrepreneurs in India. Nykaa, which started as an online beauty and wellness store, has now expanded into physical retail spaces and launched its own private-label products. Falguni’s journey is remarkable, as she ventured into entrepreneurship in her 50s after a successful career in investment banking. Today, Nykaa is a household name and a go-to platform for beauty products across India.
Falguni used Instagram and YouTube to showcase makeup tutorials, skincare tips, and influencer collaborations. By leveraging the power of social media, she connected with younger audiences, who were eager to explore new beauty brands and products. Nykaa’s use of user-generated content, beauty bloggers, and customer reviews helped establish a trustworthy and authentic brand image.
Nykaa's social media campaigns, like #BreakTheBias, are not just about selling beauty products but also promoting empowerment and body positivity.
Why She’s Successful: Falguni’s vision of creating a digital-first beauty brand that appeals to all age groups has led to Nykaa’s rapid growth. Her ability to identify trends and work with social media influencers has helped the company become a leader in India’s beauty market.
Ethics and Sustainability: Nykaa prides itself on selling cruelty-free products and being transparent with its customers. It promotes ethical beauty brands and has launched several initiatives to reduce its carbon footprint by adopting sustainable packaging.
2. Vineeta Singh – Co-founder of Sugar Cosmetics
Platform: Instagram, YouTube
Business: Sugar Cosmetics – A cruelty-free beauty brand.
Vineeta Singh co-founded Sugar Cosmetics in 2015, and today, the brand is a top choice for makeup lovers in India. Sugar Cosmetics is known for its vibrant, bold makeup products that cater to Indian skin tones. Vineeta has been instrumental in building a strong digital presence for the brand, particularly on Instagram and YouTube.
Sugar Cosmetics leveraged influencer marketing and relatable, fun content to build its audience. By partnering with beauty bloggers and influencers, Vineeta ensured that the brand reached millennial and Gen Z consumers, who are always on the lookout for trendy, high-quality beauty products. The brand’s playful and empowering messaging resonates with women who embrace makeup as a form of self-expression.
Vineeta’s journey as a businesswoman and her appearance on the Indian TV show Shark Tank India have further boosted her credibility and visibility in the entrepreneurship space. Her ability to balance business growth with ethical practices has earned her respect across the industry.
Why She’s Successful: Vineeta Singh’s focus on creating affordable, high-quality products tailored to Indian skin tones has made Sugar Cosmetics a standout brand. By using social media effectively, she has created a strong community around the brand.
Ethics and Sustainability: Sugar Cosmetics is a cruelty-free brand, and Vineeta has consistently emphasized the importance of ethical beauty practices. The brand is committed to inclusivity and diversity, creating products that cater to a wide range of skin tones and preferences.
3. Richa Kar – Founder of Zivame
Platform: Instagram, Facebook
Business: Zivame – A leading lingerie and intimate wear brand.
Richa Kar, the founder of Zivame, revolutionized the Indian lingerie industry by launching an online platform that allows women to shop for intimate wear in the comfort of their homes. Zivame's mission was to break the taboo around lingerie shopping in India and empower women to feel confident about their bodies and choices.
Richa tapped into social media, particularly Instagram and Facebook, to create awareness about body positivity and the importance of proper lingerie for women. Through carefully curated posts, influencer collaborations, and engaging content, Zivame has built a loyal customer base that trusts the brand not just for its products but also for its message of self-confidence and empowerment.
Zivame’s campaigns, such as #FitForAll and #UnhookTheShame, have sparked conversations about body image and self-love, further boosting the brand’s visibility and connection with its audience.
Why She’s Successful: Richa’s innovative approach to lingerie shopping, combined with her ability to build an open dialogue about women's intimate wear, helped Zivame grow into one of the top brands in India. Her clever use of social media marketing has played a crucial role in this success.
Ethics and Sustainability: Richa Kar has built Zivame with a focus on transparency, body inclusivity, and ethics. The brand is committed to promoting body confidence among women of all shapes and sizes, and it uses sustainable materials in its product lines.
4. Malika Sadani – Co-founder of The Moms Co.
Platform: Instagram, YouTube, Facebook
Business: The Moms Co. – A natural, toxin-free maternity and baby care brand.
Malika Sadani, along with her husband, founded The Moms Co. when she couldn’t find safe, toxin-free products for her pregnancy. The brand was born out of a personal need for natural products, but it soon became a favorite among Indian mothers. Today, The Moms Co. is one of the leading brands for maternity, baby, and skincare products, with a strong presence on social media.
Malika has expertly used Instagram to connect with new and expecting mothers, offering informative content around pregnancy, baby care, and health. By leveraging Instagram’s community-building features—like Stories, IGTV, and influencer partnerships—The Moms Co. has become a trusted brand that mothers rely on. The brand’s focus on education and transparency has built a loyal customer base.
Their #ForEveryMom campaign highlights real moms and their unique journeys, making the brand more relatable and trusted.
Why She’s Successful: Malika’s deep understanding of her target audience, along with her commitment to offering safe, natural products, has helped The Moms Co. grow rapidly. Her ability to engage with her audience on social media through educational content and influencer collaborations has strengthened the brand’s presence.
Ethics and Sustainability: The Moms Co. is a cruelty-free, toxin-free brand committed to providing safe products for mothers and babies. Shivani ensures that all products are ethically sourced and manufactured, emphasizing sustainability and transparency.
5. Mehak Sagar – Co-founder of WedMeGood
Platform: Instagram, Pinterest, Blog
Business: WedMeGood – A wedding planning platform.
Mehak Sagar co-founded WedMeGood, a comprehensive wedding planning platform that connects couples with vendors, venues, and ideas for their big day. What started as a blog has now become India’s leading online wedding marketplace, and social media has been at the heart of its growth.
Instagram and Pinterest are the primary platforms that Mehak uses to inspire couples with wedding ideas, décor trends, and real wedding stories. By curating visually stunning content and collaborating with top photographers and designers, WedMeGood has built a community of engaged couples who turn to the platform for inspiration and vendor recommendations.
Mehak’s ability to create a vibrant social media presence has made WedMeGood an indispensable resource for Indian couples. The platform’s focus on user-generated content, such as real wedding stories, has made it more authentic and relatable to its audience.
Why She’s Successful: Mehak’s keen eye for detail and her understanding of the Indian wedding industry have helped WedMeGood become the go-to platform for wedding planning. Her use of visually engaging content on Instagram and Pinterest has allowed her to reach a larger audience and keep them engaged.
Ethics and Sustainability: WedMeGood promotes ethical wedding vendors and services and has launched initiatives encouraging sustainable weddings, with features on eco-friendly wedding planning tips and vendors who focus on sustainability.
Conclusion
These five incredible women entrepreneurs—Falguni Nayar, Vineeta Singh, Richa Kar, Malika Sadani, and Mehak Sagar—are perfect examples of how social media can be a game-changer for women-led businesses. They’ve not only built successful ventures but have done so ethically and sustainably, leveraging digital platforms to connect with their target audiences, create meaningful content, and promote their values.
If you're a women entrepreneur looking to grow your business through social media, these women offer ample inspiration. And if you need help building a strong digital strategy, Digitally Pink is here to support you in crafting a winning online presence that reflects your vision and values. Get in touch today!
