These are the new consumers. I just took these photos outside my work, at Matrikel1, of students walking by during their weekly climate march in front of parliament. They were numerous, despite the heavy rain, protesting for their right to a future. Whether you care about the environment or not, this is the next generation. They don’t want plastic, chemicals or long distance transport of goods. They don’t want oil. They want co2 reduction and brands and businesses that are responsible.













