#thefutureofblogging

Blogging is a form of media that has been around for quite a few years now. But the future of blogging might be hard to predict, as we have seen it change and evolve so many times.

There was a time when most bloggers started their journey toward becoming a blogger by joining forums or guest posting on other sites.

Nowadays, bloggers can make money with their blogs too; in fact, they can earn much more than they were able to make earlier — because they can publish online courses as well!

The Current State of Blogging

Today, blogging has become an integral part of any marketing strategy in many types of business. It has many uses, such as engaging with customers, building brand awareness, and increasing website traffic.

His current state is described as growth and innovation. Bloggers are using new technologies to create more engaging content, while platforms like WordPress make it easier for anyone to start a blog.

As more people become comfortable with the idea of blogging, they are changing how they think about it.

In the early years of blogging, writers were producing content only for social or informational purposes.

But today, they consider it as a kind of online business. Others, who have built successful blogging businesses and become profitable with their projects, have begun to create blogs as advertising and marketing channels to promote their products/services and grow their businesses that’s why, according to Content Marketing Institute, 71% of marketers are considering content marketing, especially blogging, an important element to their organizations.

Here are some statistics related to blogging:

There are more than 600 million blogs worldwide in 2023 (Web Tribunal)

80% of bloggers reported that their blogs are getting results (Orbit Media)

In 4 years, the content marketing industry is expected to grow by $584.02 billion (ReportLinker)

45% of bloggers generate over $50.000 buying their products and services (GrowthBadger)

WordPress, the famous blogging platform, takes around 43.2% of the internet (W3 Techs)

Factors that Will Affect the Future of Blogging

social media

In recent years, social media has completely revolutionized how we communicate, share information, and connect. In addition, according to Statista, social media users reached 4.8 billion in 2023. As a result, it’s no surprise that this trend is also impacting blogging.

However, many bloggers use social media to promote their content, engage with their readers, and build their brands. Social media can be a powerful tool for bloggers to increase their reach, attract new readers, and grow their websites.

With the apparition of Facebook, Instagram, and Twitter, users can easily prefer more visual content of information and entertainment, such as images and infographics due to being shorter.

Also, social media can be a source of inspiration for bloggers. By following influencers and thought leaders in their niche, bloggers can stay up to date on trends and developments and find new topics and ideas to write about. Similarly, social media can be valuable for building relationships with others and industry professionals.

Video and podcast content

As more people are consuming content through video and audio, bloggers need to stay ahead of the trend and understand how video content and podcasts can affect their future.

Video content and podcasts can be used to create engaging stories that attract more viewers and listeners. They can also help bloggers reach a larger audience by providing informative and entertaining content based on videos and episodes.

However, the number of YouTube (N°1 video content platform) users has reached more than 30 billion users per month in 2023, according to SimilarWeb and the number of podcast listeners in the U.S. reached 82.7 million in 2021 (Statista).

The rise of AI

Nowadays, AI technology is set to transform the blogging industry.

It can create content faster, more accurately, and more efficiently than ever before. AI-powered tools can be used to analyze data, find trends, and generate content ideas from scratch.

As an example, we can choose ChatGPT, which is an AI-language chatbot, released in November 2022 by OpenAI. It has become one of the most popular AI tools and gets monthly around 1.8 billion visitors.

Additionally, by offering data on keyword research and content optimization, AI-driven tools can help bloggers optimize their SEO efforts. As a result, bloggers will be able to create high-quality content that is better for search engines.

With the help of AI-driven tools, bloggers will also be able to increase their efficiency and productivity in the long run.

Adapting to the changing blogging landscape — tips and strategies

E-E-A-T

It stands for “Experience — Expertise — Authority — Trust”. It means that you need to put your expertise and experience in your field into your articles and be honest with your audience. For example, if you write an article about tax returns, then you have to be an expert in the accounting field.

You can use AI tools, such as ChatGPT, and Google Bard, to write your articles but use them as an assistant. AI can help you, but it can’t replace your style of writing and experience. People love to read real experiences. You can find more about E-E-A-T here.

Stay updated on trends

There are several ways to stay updated on blogging and content marketing trends, such as subscribing to newsletters and reading the latest blog posts of many experts in the field, like:

Neil Patel: I consider him the G.O.A.T. of digital marketing. He has an amazing blog and a YouTube channel about online marketing. He’s also recognized as a top 100 entrepreneur under the age of 30 by President Obama.

Brian Dean: He’s an internationally recognized SEO expert and the founder of Backlinko, a very popular newsletter in the SEO and content marketing field. That’s why big companies like Apple, Disney, and Amazon subscribe to his email newsletter.

So, will blogging survive or die?

Blogging will survive and cannot die, and this is the proof. People still use Google as their main search engine, which is based on producing blog content.