Supplier drops the faceplate in production Escort note Olympic Games difficult to attack the good opportunity in retaliation as the plateform
After Chinese Taiwanese main liquid crystal faceplate enterprises claim to cut down the output, the second largest liquid crystal faceplate manufacturing enterprise South Korean LG Display in the world claims to begin to reduce the faceplate output of the liquid crystal too.
The analyst claims, near the period of time, the market of liquid crystal faceplate is in liberal supply, bring certain presure to price, so the price stabilization of the measure that the faceplate manufacturing enterprise of the liquid crystal wants to take and limit the production. And sold the declining trend of retreating in defeat successively from the beginning of this year for torsion, the domestic brand panel TV has already started to make a reduction on a large scale wisely successively, in order to vie for eating the Olympic market well blowout quotations.
Supplier drop the faceplate in production collectively
Notify according to LG Display respect, this company determines to drop by 10% in production until August, and reduce tortoise's tail and input amount of the liquid crystal faceplate production line glass substrate of slope state in the near future. LG Display relevant personage shows: "It is the vacation in North America and Europe from July to August, the phenomenon that is supply exceeds demand that may present the liquid crystal faceplate. "
The expert analyzes, it is the routine that the faceplate manufacturer of the liquid crystal takes measures of limiting the production etc. and rescues the city. When the actual demand is lower than the anticipated demand, manufacturers will often reduce the utilization of capacity of the factory, because the output surplus will cause the stock to be a bit high, and then bring the pressure of the fixed price, and may result in suffering the loss by a wide margin from this. Before this, main the intersection of liquid crystal and the intersection of faceplate and the intersection of enterprise and friend, Taiwan of China, reach photoelectricity and very beautiful electron and already represent and cut down the output, but emphasize and drop in production it is only temporarily, the company will adjust the output constantly according to market demand. At present, Samsung has not shown yet whether will participate in getting and dropping the ranks in production too.
Because the stock is too high in first half of main demand person of liquid crystal faceplate such as Hewlett-Packard, Dell, thus reduce stock one after another, cause the faceplate price of the liquid crystal drop sharply by by a wide margin June, July. The analyst expects, the amount of decrease of average price of the whole liquid crystal faceplate will reach 30%-45% in the whole year.
Reduction or becoming domestic to attack the good opportunity in retaliation
General manager of branch company of Hisense Guangzhou Yang YingShi revealed to the reporter, the upstream faceplate was on a price reduction by a wide margin yesterday, it increases panel TVs to be, especially middle to make a reduction in the space while being smaller objectively. "Hisense will involve the a full range of Item Model in the terminal price adjustment which will raise the amplitude peak of this year soon. "
Yang YingShi analyzes, the upstream liquid crystal faceplate from the beginning of this year because the supply of exceeds the demand to make a reduction continuously, though digested a part during May Day, the market still accumulated the equivalent stock in slack period of June-July. The terminal station that the faceplate lead to the fact makes a reduction, it is expected to besiege to experience foreign capitals brands of the first half of the year collectively domestic panel TVs to sell and play cardiotonic function.
General manager's high trunking of Guomei electrical appliance of Guangzhou reveals to the reporter, 8% at time when the market share of this channel has been already since May Day of domestic plateform rise to 30%. Data that would rather come from Su prove domestic brand sell and get warm again after a cold spell too.
View the same meet, with the intersection of Hisense and Yang, create, link the intersection of Guangdong and yellow heart, general manager of Branch, think even while being second, except reduction, domestic brand selling point advantage in function already come out, but the foreign capitals brand has not been broken through yet in this respect.
It is reported faceplate on a price reduction to influence liquid crystal, Hisense, create linking, TCL domestic brand, already begin to adjust the terminal price on a large scale, and strengthen the shop goods in the sales field of beautiful to the country, Su Ning,etc.. Country American personage claim, on a price reduction to concentrate inch of the intersection of bedroom and liquid crystals, 42 more than the intersection of large screen and the whole the intersection of high definition and field on, decreasing amplitude is above 30%.
"Escort the note and vie for the selling well blowout before and after eating the Olympic Games, during future week that accidents don't happen to, the domestic brand will lift and make a reduction collectively on a large scale for the first time from the beginning of this year. " One domestic brand boss insisting on anonymity shows to the reporter at the same time, Olympic Games and 11 golden week, whom domestic brand stake everything on a single throw best to attack the opportunity in retaliation, "if battle this fight fine, domestic brand make collective routed. "
The industry generally think, the panel TV sells the upsurge and keeps sustaining until during the Olympic Games this time. But the analyst claims, the domestic brand has avoided the price war and held the value fight high sedulously mostly from the beginning of this year, and bear down menacingly this time, obviously the market glides the pressure to make rightly. If the foreign brand responds to the price war once again, the win and defeat of market is hard to predict.












