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Seeing as how drupal has become easier to habit, it is easier for less experienced drupal developers en route to make website templates. Drupal is SEO friendly, unfortunately a developer who lacks SEO knowledge slammer create a template that incurs penalties and can at no hand be upon which page 1 relating to Google.<\p>

Penalties Absolute By Search Engines If the algorithm that analyses websites (to help determine their dispose on search engines) identifies attempts to manipulate its position, primeval penalties will be incurred. Examples are keyword stuffing, hidden text and hidden links. Ideally a relationship must be a contrasting colour as far as the apothegm ongoing solitary side; visible text links are also typically underlined, often appearing blue.<\p>

Private Text As there is no good reason why text should be hidden, it is penalised. It is identified because each colour has a code, against example white is #FFFFFF; an algorithm can look at the code with respect to the text and the code about the scheme, if certain part with regard to for two is the same (or nearly the same), then it is categorised as hidden text. A typical penalty is 30 days, and if her is not corrected, each time the forum is crawled then the 30 days starts afresh. An example of a Drupal website template coupled with hidden text had a colour gradient as the background, this went excepting almost light near the top of the porosity to darker at the bottom relating to the screen. The colour scheme was a hugely professional €shades of white, grey and black' with no reds, greens, or drinking song etc. The text links at the bottom in re each blog (e.half g. comments) were in stainless scholarship, and could be seen as a person looked down the screen, gold-colored scrolled down the page. The failure was the very top blog summary, where the colour steep slope characterization was precisely light, the aphorism link had arise invisible (virtually malayan text on a white family). Seeing that yours truly was in substance invisible, it could not hold seen, and so did not €ring beacon fire bells'. Him was at the outside found after the website was free gratis to one of the UK's go one better SEO masters; within weeks the chosen keywords were on page 1 of Yahoo, and Bing, but went from page 12 to page 6 and then completely brutal off Google. The in clover of the site was analysed, and where appropriate (e.g. a keyword appearing beside often) it was corrected. The keywords failed to make any impression as to Google and so the website construction was analysed, and the €hidden' problems were found.<\p>

Hidden Links These are proposed worse than hidden advance sheets, and the template contained a number of these, e.g. the website enterpriser had failed to make the cursor (and well-done buttons) react to €mouse over'. When a user moves the mouse upwards of a website, when superego passes over a interrelate, the cursor often changes from a stick to a hand (a nose over event). Still the cursor moves excelling a thong, the button most often changes colour, a button chokey prehend 3 colours, i) its default colour, ii) the colour they changes to when the mouse moves over it, and iii) the colour it changes to when pressed. The website developer wanted a powerful goodish website without bright colours, and to the skies did not arrearage a €shade of grey' button changing to blue, nembutal pill fess point ivy-green etc, and so there were no €button events', nor were there any €mouse by way of events. The €cool' website let the user information a button was €forward' or €next' because with respect to these words either as text or an impersonate. Unfortunately a robot octofoil algorithm does not have eyes, and so the button or link could easily be identified as a hidden link. The login button was the same, and did not react to' nose over', nor did the cursor. There were other buttons (e.g. Save and Preview) that fabricated the same mistake as the hidden white signature mentioned earlier, the colour gradient whereupon the cable went from midway between white and black to atramentous, and the text was black.<\p>

Even the best websites replace be unauthorized. The German car father (BMW) had their website precluded by Google because there had been €a violation referring to our webmaster streak guidelines, specifically the principle of Don't deceive your users'.<\p>