#tether technologies

Here’s our latest brand identity project, a collaboration with our good friends at Big Bang. For custodians and security personnel, the Gravity system eliminates the loss of facility keys. As with all our work, there’s a relevant idea expressed through design. The “g” in “gravity” is created from a perfect spiral, which represents the inescapable pull of gravity. The central blue-green globe is reminiscent of planet Earth, which continually draws the spiral shape toward itself. Our approach to branding & identity design tends toward the illustrative. We avoid abstract design elements, in favor of simple illustration or iconography that contributes meaning to the mark.