#testandtarget

Cole haan was a brand held under the Nike umbrella and was forced to use an outdated version of the Nike global CMS. Unfortunately, that made it very difficult to implement changes to their templates and enhance the functionality of their site. One thing that we did have access to was Omniture Test and Target which was used as both a workaround and as an A/B testing tool. Optimizations made during the urban explorer campaign ensured incremental lift to their holiday sales.