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Nokia changes iconic logo to signal strategy shift

Nokia has recently undergone a significant strategy shift, as reflected in the change of its iconic logo. In this article, we will explore the reasons behind the change and the implications for the company.Nokia has unveiled a new logo that will replace the iconic "Connecting People" tagline.The new logo is part of Nokia's strategy shift to focus on four key business areas, including mobile networks, cloud and network services, IP and fixed networks, and Nokia Technologies.The logo features a new font called Nokia Pure, which was designed to be easily legible on both small and large screens.The new logo is a nod to Nokia's heritage, as it incorporates elements from the original Nokia logo from 1965.

The new logo is part of a broader rebranding effort by Nokia, which includes a new website and marketing campaign.Nokia's CEO, Pekka Lundmark, has stated that the company's new strategy is focused on "winning in high-growth, high-margin segments".Nokia plans to invest heavily in research and development to support its new strategy, with a particular focus on developing 5G technology