3 questions to consider before surveying customers or employees
Technology makes surveys too easy to execute, while organizational culture makes it too hard to do anything with the results. Your opinion is very important to us. If you'd like to take a simple 483-question survey that will take no less than three hours, please press 1 after reading this article. You have a nonexistent chance of winning a prize with little to no value. If you're lucky, the data you entered will end up in a pie chart on slide 121 of the PowerPoint the intern creates and no one reads, or it will be dumped into a database to which no one remembers the password, and never again considered. Thank you for your valuable time! At the risk of sounding like a Luddite, one of the things I often find myself bemoaning is that technology makes some once-complex tasks too simple. The careful art of writing a letter has been replaced with throwaway prolixity in the form of tweets and iMessages, delivered instantly and, too often, thoughtlessly. Another area corrupted by the ease of technology is the survey. Read the full article
