Tech Poker, Reviews & Speculative Rumours
Like so many technologies, marketing fluff normally sounds good, & an impressive demo will normally leave your jaw on the floor. But when you scrape down to bare metal, reality very often fails to live up to the hype. Some people do just get caught up in hype, & will believe the pied-pipers of the world over good common sense, even though, their trusted friends, may be the ones with that good common sense. Microsoft no longer seems to be playing the "Magical" game that Apple still does for example. Instead, they show that they are willing to say "Hey, look at this new thing! It's ready to go!" for one product, and then say "We're still working on this cool new thing, but we still have work to do". This is admirably being shockingly honest in an industry that attempts to ape marketing of fluff without backing up facts. Because tech reviews don't like broad statements, but like specifics, leaks & rumours, many sites still seem to constantly report & praise on speculation at the slightest hint of anything vague from Apple today for example, perhaps due to the huge success lived from it's iPad day. But with tech presentations being honest & knowing when NOT to show a hand, much may have been learned. What we see shown now is a hand willing to be played with. They won't risk bluffing, & things are too risky at the moment in the Tech industry. One example is that Apple bluffed with their iWatch, for example, which could fall apart with speculation (something with hardly any early specifics), but Microsoft has presented shockers of hardware with zero hype (MS Band, the Hololens & Surface Hub), it is seeing what expectant hype can do to products before being ready to actually prove anything. There are many unanswered questions in tech today, but the fact that being willing to admit these questions are unanswered yet is a good thing. Microsoft do seem to know where limits are, & where their strengths are. And, they have certainly been playing hard on them over the past 12 months with Windows 10 & the insider program. Things have without doubt changed drastically in Microsoft in the past year, & Google & Apple better be working hard. They took MS for granted for 10 years, & now it is starting to bite pretty hard. Assuming you can advertise same old 'bashing stereotypes' & that people will just blindly follow is wrong. Microsoft is ready to play ball it seems, with Windows 10 being a free upgrade for anyone running Windows 7 or above, & Office also being free now on all devices too.
