#tarrit

The Becoming Collection is Tarrit's evolving benchmark — the collection that doesn't stand still. Experimentation, new directions, and the craft to back it up. This is where Tarrit is headed.

What's inside: 100% Giza · Giza Cotton · Egyptian Cotton · 100% Tencel · Comfort Fit · Stripes · Solids · Jacquards · Prints · Checks · Saturdays · Sundays · Tarrit AM · Tarrit PM · Classics · Weddings · Made to Measure

17 sub-collections. Every shirt. Every occasion.

Why Giza cotton in every shirt: Egyptian Giza cotton is grown in the Nile Delta and woven in Tiruppur. Extra-long staple fibres. Natural breathability. Structure that improves with wear rather than degrading. A collection that calls itself Becoming needs a fabric that can keep up with it.

The shift happening in Indian menswear: Indian men in 2026 are moving from logos to craft. From slim fit to comfort fit. From occasion dressing to daily premium. Becoming names that shift and sits at its centre.

Most Indian men have worn printed shirts for years without realising there is a completely different category that looks similar on the hanger but performs at an entirely different level.

A jacquard shirt is not a printed shirt. The pattern is not applied on top of the fabric. It is woven directly into the cloth using a specialised loom. Paisley, geometric, floral, abstract — each design is part of the fabric structure itself. Run your hand across a Tarrit jacquard shirt and you feel the difference before you see it.

Why this matters for Indian men specifically:

Printed shirts fade. The dye sits on the surface of the fabric and degrades with heat, washing, and wear. A jacquard pattern cannot fade because it is the fabric. The woven structure holds its definition for years.

For Indian occasions — weddings, festive functions, corporate dinners, evening events — a jacquard shirt in Giza cotton reads as premium in a way that no printed shirt can replicate. The three-dimensional surface catches light differently. The texture communicates quality without announcing it.

The 5 blogs covering the complete jacquard story:

Complete buying guide → https://www.tarrit.in/blogs/tarrit-journal/jacquard-shirts-for-men-india-2026-woven-pattern-premium-fabric-buying-guide

What is jacquard vs printed → https://www.tarrit.in/blogs/tarrit-journal/what-is-a-jacquard-shirt-and-how-is-it-different-from-a-printed-shirt-for-indian-men

Best occasions for jacquard → https://www.tarrit.in/blogs/tarrit-journal/which-occasions-are-jacquard-shirts-best-suited-for-indian-men-in-2026

Jacquard vs printed comparison → https://www.tarrit.in/blogs/tarrit-journal/jacquard-shirts-vs-printed-shirts-which-is-the-better-choice-for-indian-men

How to style jacquard shirts → https://www.tarrit.in/blogs/tarrit-journal/how-do-you-style-a-jacquard-shirt-for-office-festive-and-evening-occasions-in-india