#targetcustomers

Are you still struggling to stand out among your competitors? Want to take your business to the next level? It’s time to identify your target customers and craft and communicate a powerful, emotive brand story to turbo-charge your growth. 

Whether you're just starting out or looking to scale your business, you know that your time is valuable. Every moment you spend on your business should drive growth and establish your brand.

But here’s the challenge: How do you truly connect with your ideal customers? How do you target them effectively to not only grow but expand your reach? The key lies in creating a compelling marketing story—one that resonates deeply with your target audience. Hi! I am George Eapen, a Chief Storytelling Coach at Next Dimension Story and I have been helping businesses for more than 20 years to communicate a meaningful and relevant marketing business story. By defining your unique selling proposition (USP) and using the power of storytelling with Next Dimension Story, you can communicate your brand’s value in a way that drives loyalty and long-term revenue.

Are you ready to make your brand unforgettable? It’s time to move beyond trial and build lasting customer relationships. Unlock the secret to scaling your business by mastering the art of storytelling. Sign up for online sessions!

Targeting the Right Audience – Airbnb's Strategy to Connect with Global Travelers

Airbnb’s target customers range from millennials seeking adventure to families looking for home-like stays. To maximize the reach of the Travel Lottery, I recommend categorizing customers into segments like "Adventure Seekers," "Family Travelers," "Luxury Seekers," and "Budget Travelers." By tailoring marketing messages to these segments, Airbnb can ensure that every traveler finds the perfect stay. This segmentation strategy is grounded in the statistical concepts of central tendency and variability discussed in Chapter 3 of Business Statistics (Black, 2013), which can help identify the most promising customer groups.

Have a clear perception of customers’ mindset before trying to defend your position as a reputed counselor.