One of the things I set to research was how to engage our target audience, thanks again to Melody she managed to find some articles explaining just that, here are the articles that I read through.

http://www.imediaconnection.com/content/8796.asp

http://advertising.microsoft.com/ad-network/audience/men

Once I read through these articles I decided that the best way for it to benefit the group I would write an overview of what the articles cover. Then see how these ideas that the article discuss can be used in our ideas and concepts to make our concept that much more solid.

Here is the overview that I have written covering the ideas in the articles.

Men don’t mind watching adverts if they get to the content they wanted still, we also know that the age range we are targeting are also very active online and tech savvy, this opens up new possibilities and ideas without alienating people. We have also found out that men of this age range will also research and get friends opinions on products and items before they buy them. Meaning that if we could signify that they’re friends have participated in or brought the product then they will do the same. An idea of inviting friends as discussed is a good idea, inducing competition could be a good way of getting something viral, look at song pop, how popular is that? We also need to look at ways of advertising to them, campaigns ect, since the age range holds a lot of tech savvy users it also means an immunity to adverts down the side of websites, I, speaking from experience have naturally learned to ignore adverts down the side and i’m sure thats the same for nearly everyone that uses a computer on a regular basis. We don't need to target them, this is okay since, like mentioned earlier men don’t mind watching adverts even longish ones(15-20 seconds). This leads to possibilities of adverts before other related videos on youtube, maybe asking popular youtube channels that regularly kick out content of similar styles such as racing games.