Importance of design in business cards
Business Cards are even today considered a crucial marketing tool to have. Apart from the just information details, the company logo, design layout, colors & typography adds to the overall look and feel of the Business card. Whenever you are exchanging business cards, It is the intuitive design and attractiveness that decides if your business card will be discarded or make it to pockets of your potential client / customer.
So, here we explore how design is crucial for business card or digital business card.
Logo Comes First
Every Business tries to establish itself as a brand and one of the important element of branding is the logo. People associate your simple logo to your business and its products creating connection. In business card too, the logo design is crucial to resonate brand image with audience.
Standout In The Crowd
With online presence of large businesses and its brands, sometimes it becomes hard to standout on our own among the overwhelming content thrown in digital media. However, a Beautiful business card or digital business card layout draws attention among cliché designs patterns. When such business cards are marketed well, it becomes a great marketing tool for business.
Less Is More
Design patterns and trends always change with time. For Business card, a Minimal look with lot of white space to arrange information details is considered professional. As for regular design, white, grey and blue colors are used for corporate business cards with little detail work.
Creativity Is The Way To Go
Apart from regular designs, people tend to use fresh color with unique design patterns that complement their brand. 3d design, dark theme, doodles, color palette, sketching, photographic images are some of the components to explore to bring out fresh design ideas.
Sometimes Ditch the Box
Go ahead sometimes and ditch the rectangular shape and instead explore with rounded corners, Out of the box shapes if it goes hand to hand with your brand strategy.
Include Necessity
Include information details that are necessary, Don’t make your business card text heavy. For example, if you are a freelancer than there is no need to put your address on it. At the same time include details that are required, if you are a social media influencer than you should link your social media connections on card.
Subtle Visual Elements
Add graphics and other visual elements that doesn’t overshadow the main components that is information details and logo. Subtle visual elements has its own charm.
