The Tab and babe broke traffic records in May, reaching 11m uniques
Tab Media’s sites broke their traffic records again in May, reaching 11 million unique users across The Tab and babe, and recording 23 million page views (Source: Google Analytics). It’s the first time the company has broken its record three months in a row, and represents 198 percent growth year on year.
The Tab reached more than 7 million uniques. Its biggest story was Harry Shukman’s story about white privilege at a liberal arts school, read by almost a million people. Our team in Manchester provided impressive local coverage of the aftermath of the Ariana Grande terror attack.
Babe celebrated its first birthday by reaching 4.5 million uniques, breaking its previous record of 2.8 million. Amanda Ross’s essay about Send A Nude Day received 1.2m page views and 350,000 engagements on social media sites, making it the third most engaged post by any publisher in the world in May (Source: BuzzSumo).
Babe’s two original video series, ‘Is it just me?’ and ‘Yearbook’ continued their cult success. ‘Is it just me?’ averaged 3.5 million views per episode over its first season, which concluded last week, sending the fans into meltdown. As one commenter wrote underneath the episode: ‘Holy shit...OMG...and how we need to wait till July for more?? I love this series so much.’
5 million of our 11 million global uniques were based in the US, 4 million were in the UK, 700,000 were in Australia and Canada and the rest were elsewhere. 35 percent of our traffic came from stories written by students, and 65 percent from staff.
May’s growth was achieved with 15 editorial staff, split evenly across London and New York - the smallest team we have had for two years. New editors, producers and writers will be joining in the months ahead.
This summer, we are launching new projects. Our video team in New York are working on a multi-part documentary series about an Ivy League student whose boyfriend is in prison, babe is launching its first reporting series, and our UK team are experimenting with a TV and pop culture vertical.
